By Shawn Lim Philippines-based fast-food giant Jollibee has acquired The Coffee Bean & Tea Leaf. The deal will see Jollibee pay $350m for the California-based coffee and tea shop chain, and invest $100m into Coffee Bean through a Singapore-based holding group. Coffee Bean will become Jollibee’s second-largest business after its fast-food business and will account for 14% of its global sales. Jollibee currently operates 3,195 restaurant outlets in the Philippines and 1,418 stores globally. “The deal will bring international business’ contribution to 36% of worldwide sales and will bring Jollibee closer to its vision to be one of the top five restaurant companies in the world in Read full story › Source: The Drum...
Read MoreBy Jack Lamacraft Most marketers understand the power of connecting a consumer with their brand in the real world, providing them with a unique, engaging and memorable experience. Despite that, The Park’s Jack Lamacraft argues experiential marketing is still struggling to shift the perception among some that it’s a costly, inefficient discipline. The problem with experiential is that it’s often being compared to other disciplines solely on reach. Although we can wax lyrically about the deep connection we’re creating, when there are only 1000 people who physically experience our campaign compared to a digital deployment that reached 100,000 for the same budget it’s easy Read full story › Source: The Drum...
Read MoreBy John Glenday ITV has suffered a 5% decline in total advertising revenue over the six months to 30 June, lending further importance to the rollout of a long-awaited programmatic addressable advertising platform for the ITV Hub in the fourth quarter. The terrestrial broadcaster is well on its way to becoming a digital entertainment company with the launch of BritBox coinciding with its new ad platform, positioning itself for future growth while aggressively slashing costs to provide a firmer financial footing. To do so the broadcaster has raised its full-year saving goal by £5m to £40-45m. These efforts won’t bear Read full story › Source: The Drum...
Read MoreBy Shawn Lim The recent round of redundancies at Dentsu Aegis Network (DAN), first reported by The Drum, brings up the question of why the six holding groups are struggling in Asia Pacific. We take a look at how the groups are moving away from a regional strategy in APAC to a localised approach, why regional roles are disappearing and the future of the agency model. The Asia Pacific region is often considered as “one market” by the top six holding groups. However, they have since realised there are enormous cultural differences throughout the word’s largest and most populous continent, specifically in Read full story › Source: The Drum...
Read MoreBy John Glenday Volvo is to mount a direct mail campaign in the UK to alert the drivers of some 70,000 vehicles that their cars represent a fire risk. The Swedish automaker is in the midst of a wider global recall affecting over half a million diesel vehicles identified as containing a plastic engine component which can ‘melt and deform’ or even catch fire in ‘extreme cases’. While insisting that failure would occur only ‘in very rare cases’ the manufacturer has begun the mammoth recall as a precautionary PR measure, noting that no instances of any injuries arising from Read full story › Source: The Drum...
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