Posts made in August, 2019

on Aug 28, 2019

By John Glenday The social media phenomenon that was #thechickensandwichwar that saw US fast-food chains debate which had the superior offering, has led to Popeye’s suspending sales of its sandwich having run low on stock. After the release of its chicken sandwich less than a fortnight ago, Popeyes has revealed that ‘extraordinary demand’ from hungry fans has already led to the suspension of sandwich sales. Y’all. We love that you love The Sandwich. Unfortunately we’re sold out (for now). pic.twitter.com/Askp7aH5Rr — Popeyes Chicken (@PopeyesChicken) August 27, 2019 Launched on 12 August the chicken burger and associated creative from Read full story › Source: The Drum...

on Aug 28, 2019

By John McCarthy Sky Sports has made a surprise play this season, putting Premier League highlights on YouTube for free shortly after games end. In sharing its coveted rights with a third-party platform, is the pay-TV provider conceding to the growing obsolescence of its subscription business model? Tomos Grace, YouTube’s head of sport for EMEA, dismisses the suggestion that Sky Sports has cannibalised itself as he talks The Drum through the immediate effects the deal has had on Sky’s audience, revenue and marketing funnel. At a time when Sky’s subscribers have slowly slumped from highs of 9.46m in 2012 Read full story › Source: The Drum...

on Aug 27, 2019

By John McCarthy Sofology, a furniture retailer from the northwest of England, made a surprise splash when it secured Hollywood star Owen Wilson for a brand awareness-raising ad campaign in 2017 – two years later and the “king of chill” has returned as its ambassador but this time there’s a whole new host of objectives to tick off. After it rebranded from Sofaworks to Sofology and was acquired by rival DFS, the ‘Marley and Me’ actor spearheaded a long-running campaign. Now two years later, Wilson’s chilled-out soliloquy now boasts a K9 companion although the company still hopes that it’s sofas still steal Read full story › Source: The Drum...

on Aug 27, 2019

By Katie Deighton The Infatuation, the food guide-turned-media platform-turned ‘360 marketing partner’, is primed to diversify its monetization strategy beyond branded content – a strategy that’s so far seen it bring food culture to the likes of Nike and Amex and unify internal brand teams with its plug-and-play approach. Nearly a year after securing $30m in funding from Jeffrey Katzenberg’s WndrCo, The Infatuation’s co-founders found themselves ticking off a bucket list item. They were producing content and events for Nike, the brand that was number one on their wish list of partners when the two music PR execs first dreamed up the idea Read full story › Source: The Drum...

on Aug 27, 2019

By Stephen Dolan This year marks a major milestone for digital advertising, it has been 25 years since the very first digital display ad that appeared in 1994. The ad was purchased by AT&T on Wired Magazine’s hotwired.com as a part of their larger “You Will” campaign. That particular banner ad received an almost unbelievable 44% click-through rate (CTR)! But while modern CTRs sit at fractional levels, brand marketers realised along the way that CTR is far from the best measure of success for their objectives. As it turned out, ad clicks don’t make for a good proxy for brand resonance and message Read full story › Source: The Drum...