By Katie Deighton

The Infatuation, the food guide-turned-media platform-turned ‘360 marketing partner’, is primed to diversify its monetization strategy beyond branded content – a strategy that’s so far seen it bring food culture to the likes of Nike and Amex and unify internal brand teams with its plug-and-play approach.

Nearly a year after securing $30m in funding from Jeffrey Katzenberg’s WndrCo, The Infatuation’s co-founders found themselves ticking off a bucket list item. They were producing content and events for Nike, the brand that was number one on their wish list of partners when the two music PR execs first dreamed up the idea Read full story ›

Source: The Drum