By Shawn Lim Bosch has taken down an ad in Singapore which it said did not comply with its values or code of business conduct. The ad on Facebook by the German company’s vehicle technology division, Bosch Automotive to promote its windshield wipers, showed the back view of a woman from the view of the windshield of a car, asking the question “Don’t you wish to see this clearly”? When contacted by The Drum about the sexist nature of the ad, a Bosch spokesperson said the company took down the ad because it has a strong value-driven culture emphasizing mutual respect, Read full story › Source: The Drum...
Read MoreBy John Glenday Scotland’s best new design work has been celebrated at an annual gathering of the great and the good of the country’s creatives, the Scottish Design Awards, which recognise the full spectrum of design. For the first time in the awards’ history, this saw the same project handed the top accolade in both design and architecture categories, an achievement which highlights the degree of commonality and strengthened ties between the professions while thrusting the town of Clydebank to the forefront of design. It was a case of déjà vu as Freytag Anderson landed the best in show award for <a target=_blank href="https://2019.scottishdesignawards.com/design-craft-craft-incorporating-photography-typography-illustration-copywriting/clydebank-community-sports-hub/" Read full story › Source: The Drum...
Read MoreBy Shawn Lim A fitness event held for women by Great Eastern has entered the Singapore Book of Records after close to 600 women turned up for the event. The Singapore-based insurer, with the help of its creative agency Blk J, held the first nationwide all-women Individual Physical Proficiency Test (IPPT) to help women understand their fitness levels and take proactive steps to plan ahead for their long-term physical health. Great Eastern also wanted to use the event to promote its upcoming annual Great Eastern Women’s Run (GEWR). The Great Eastern women’s IPPT was designed to be the same three stations as Read full story › Source: The Drum...
Read MoreBy Imogen Watson The Royal Navy has launched a recruitment campaign for its amphibious fighting force, the Royal Marines Commandos. Giving new meaning to the Royal Marines’ long-running tagline ‘It’s a State of Mind’, the campaign illustrates the stealth that commandos must operate to overcome potentially deadly situations. Created by Engine, ‘Pirates’ shows a unit of Royal Marines Commandos silently infiltrating a pirate camp. Demonstrating the skilled ability of the fighting force, the team swiftly capture several of the enemy before the remaining pirates know what has happened. In the style of a video game, a panoramic sweep shows how the Royal Marines completed their mission, Read full story › Source: The Drum...
Read MoreBy Allen Adamson In the current political landscape, every day brings with it another story of vitriol and divisiveness. It’s not just affecting people and their relationships with family and friends, but people and their relationships with brands. Given this volatile environment, companies need to be even more prepared to deal with what’s going on and the potential impact on their brands. The recent Equinox brand imbroglio, in which the gym’s financier Stephen Ross hosted a fundraiser for President Donald Trump, provides a good learning opportunity for all marketers – albeit, in this case, how not to navigate through these challenging political Read full story › Source: The Drum...
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