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Bosch takes down 'sexist' ad promoting windshield wipers

on Aug 26, 2019 | 0 comments

By Shawn Lim

Bosch has taken down an ad in Singapore which it said did not comply with its values or code of business conduct.

The ad on Facebook by the German company’s vehicle technology division, Bosch Automotive to promote its windshield wipers, showed the back view of a woman from the view of the windshield of a car, asking the question “Don’t you wish to see this clearly”?

When contacted by The Drum about the sexist nature of the ad, a Bosch spokesperson said the company took down the ad because it has a strong value-driven culture emphasizing mutual respect, Read full story ›

Source: The Drum