By Aline Santos The ASA’s decision to ban two ads in the UK for perpetuating gender stereotypes has caused much debate in the industry. It has sparked calls for a clearer definition of what is “harmful” and questions about whether the new rules “have gone too far.” The ads from Philadelphia and Buxton, were the first to fall foul of the watchdog’s new guidelines around perpetuating gender stereotypes, were banned for featuring “bumbling” dads and “passive” women. Any significant changes that challenge the status quo will take more time, more examples, and more debate to get to a place where we can agree Read full story › Source: The Drum...
Read MoreBy Michael Stone It should come as no surprise that some of the world’s most successful companies are abolishing the role of chief marketing officer (CMOs). Advertising, or at least traditional advertising, has historically been the core tool that CMOs use for marketing a company’s products or services. Yet it has been on the wane ever since the internet came along and turned everything on its head. For example, two years ago The Coca-Cola Company, one of the world’s most iconic brands, scrapped its CMO role. It was the first time since 1993 that it had operated without one. Now, <a target=_blank href="https://adage.com/article/cmo-strategy/why-more-brands-are-ditching-cmo-position/2183166" Read full story › Source: The Drum...
Read MoreBy Shawn Lim A group of Hong Kong citizens have taken out ads in various newspapers in the country to list their demands, calling for a clampdown on police violence and an end the ongoing protests. Hong Kong has been rocked over the last couple of months by citizens protesting over a controversial extradition bill and expressing their unhappiness with how China is governing the island. The bill, if enacted, would allow local authorities to detain and extradite people who are wanted in territories that Hong Kong does not have extradition agreements with, including mainland China and Taiwan. The protests have turned violent in nature. The Read full story › Source: The Drum...
Read MoreBy Alex Khan Step aside, TV. Consumers’ attention is moving from the small screen to the even smaller screen — the smartphone. This year marks the first time in history that US consumers are spending more time on their mobile devices than watching TV. This doesn’t mean, however, that today’s mobile users are no longer watching TV programs and video content. In fact, video is one of the most popular mobile activities, taking up nearly 20% of users’ mobile time according to eMarketer. In 2019, people in APAC are spending an average of 164 minutes per day on the internet, more than Read full story › Source: The Drum...
Read MoreBy Danielle Gibson The Drum Agency Business Awards (formerly The Drum Network Awards) is back for 2019 and looking for the very best run agencies in the UK. Clients want to know the businesses they depend on for advice, are well managed in their own right. Not only that but this event gives you the chance to give your key back-office team the recognition they deserve. Earlier this month, it was announced that EY global brand and marketing leader, John Rudaizky will chair the judging panel which features industry experts from; Fawnbrake, Ebiquity, ISBA, FirmDecisions, Smart Energy GB, Doodle, Creative Read full story › Source: The Drum...
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