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Aline Santos: ASA gender ruling debate shows we must unite to 'unstereotype' advertising

on Aug 16, 2019 | 0 comments

By Aline Santos

The ASA’s decision to ban two ads in the UK for perpetuating gender stereotypes has caused much debate in the industry. It has sparked calls for a clearer definition of what is “harmful” and questions about whether the new rules “have gone too far.”

The ads from Philadelphia and Buxton, were the first to fall foul of the watchdog’s new guidelines around perpetuating gender stereotypes, were banned for featuring “bumbling” dads and “passive” women.

Any significant changes that challenge the status quo will take more time, more examples, and more debate to get to a place where we can agree Read full story ›

Source: The Drum