By Ryan Reddick A few years ago I was working on the Coffee vs Gangs content series. After a successful launch, which saw Kenco help young Hondurans out of gangs by training them as coffee farmers, l found myself in an all agency meeting. After some initial self-congratulatory backslapping, discussion of the ‘raw authenticity’ led to a new addition to the group confidently chiming in. ‘I loved the first series and was wondering if it might be possible to see some of the kids from the gangs drinking Kenco’. Awkward pause. We’ll come back to that. Fast-forward a few years to The Drum Read full story › Source: The Drum...
Read MoreBy Tom Ollerton Interviewed in the latest installment of the Shiny New Object Podcast by Automated Creative’s Tom Ollerton is Manisha Seewal, group chief marketing officer at Carro – South East Asia’s largest automotive marketplace. Here are five things Ollerton found out as a result of the conversation. Behavioural trends translate This year, Carro launched the ‘Netflix of cars’. Rather than owning a car outright, people can pay a subscription – the first model of its kind in the region. Seewal says the inspiration for this came from understanding behaviours that were happening in other industries – her team saw that millennials in particular Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Indian e-commerce platform Flipkart and Amazon have claimed record sales on the first day of their festive sales. Flipkart has claimed that it recorded two times sales growth on the first day of its The Big Billion Days (TBBD), compared to last year’s opening day sales, as the number of transacting customers from tier II, III, IV cities doubled. Kalyan Krishnamurthy, chief executive, Flipkart in a statement said: “There is no doubt that e-commerce has not only lifted consumer sentiment but has also driven the industry to set new benchmarks. Affordability and value-driven themes clearly are the pulsating Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Each week, The Drum talks to a range of media and marketing professionals about their roles, but rarely do they get a chance to show who they are and what drives them as people. The Drum’s 10 Questions series attempts to offer a little more insight into those personalities. Answering the questions this week is NBC Universal’s CMO and executive vice president, Monica Gill. What was your first ever job? I was a housekeeper during my summer breaks Which industry buzzword annoys you most? It’s tough to choose just one! the top two are brainstorming and acculturation Who do you find Read full story › Source: The Drum...
Read MoreBy John McCarthy The Advertising Week New York wrap party featuring musician Pitbull has been accused of setting back the event’s push for gender equality by “objectifying women”. Mr. Worldwide’s performance closing the event on Thursday 26 September with tracks including ‘Give Me Everything,’ ‘Timber,’ ‘Time of our Lives’ ‘I Know You Want Me’. Pitbull’s schtic could have clashed with the motifs of panels including but not limited to: ‘The State of Women’s Representation in Advertising’, ‘Raising the Stories of Women Who Came Before Us,’ ‘Eyes on 2020: Fearless Female Voices Reshaping Media and Impacting the World’. Cindy Gallop, the former ad exec, now a campaigner Read full story › Source: The Drum...
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