By Taruka Srivastav Alibaba Group has joined forces with the United Nations World Food Programme (WFP) for a global hunger monitoring program. The ‘Hunger Map Live’ programme uses Artificial Intelligence (AI), machine learning and data analytics to predict and track the magnitude and severity of hunger in over 90 countries in close to real-time. It further collates publicly available information on food security, nutrition, conflict, weather and a variety of macro-economic data – including from WFP to highlight the food security situation. The data visualization tools then convert the resulting analysis of food insecurity at the global, country and subnational levels, and display Read full story › Source: The Drum...
Read MoreBy Danielle Gibson The world is filled with outrage, over-reactions and negativity and creatives really do have a hard time breaking through industry safety tape. Fears of offending, being too controversial and worrying about what others think often stifles that thinking outside the box mentality, and too often becomes an afterthought. The Chip Shop Awards aim to support creatives in innovative thinking and to show that they are both a thought and industry leader when it comes to pure unadulterated creativity. This year, The Drum launched these awards in the United States with the ceremony taking place during Advertising Week New York in The Read full story › Source: The Drum...
Read MoreBy John Glenday Credit One Bank has appointed the Richards Group as its brand advertising agency to handle the US credit card issuer’s creative advertising strategy, in addition to media planning and buying. Founded in 1876 by Stan Richards the Richards Group has since grown to become the largest independent advertising group in the US. John Coombe, senior vice president of marketing at Credit One Bank remarked: “As we expand our offerings and reach out to new audiences, we set out to find the ideal partner that could further articulate our vision and guide us in expanding our reach in 2020 Read full story › Source: The Drum...
Read MoreBy Hugh Fletcher The news that Amazon has pledged to make itself carbon neutral by 2040 should not only strike fear into its direct to consumer and retailing competitors but is further evidence of Amazon’s ability to fine-tune it’s offering to stay in line (and often lead) its customers’ expectations. The world of digital commerce is a challenging place, and one of the biggest challenges that retailers and brands face is the power of Amazon. In the UK, Amazon accounts for 38% of all online spend, while in the US, that figure is 52%. And this Amazon seed is firmly Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Innovative brands that recognize the cultural shift to singledom as a lifestyle choice will find opportunities. 66% of single people aged 18 -34 in China profess to love being single, with 41% saying they would prefer to be single than attached. According to ‘The Single Age’ the latest report from Wunderman Thompson (WT) Intelligence, 78% say they are single by choice and 91% say it gives them more freedom. Meanwhile, in the US, around 64% of those aged 18-34 – and in the UK, around 60% – profess to loving being single. The report further states that in Asia, the average age of marriage Read full story › Source: The Drum...
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