Innovative brands that recognize the cultural shift to singledom as a lifestyle choice will find opportunities.
66% of single people aged 18 -34 in China profess to love being single, with 41% saying they would prefer to be single than attached.
According to ‘The Single Age’ the latest report from Wunderman Thompson (WT) Intelligence, 78% say they are single by choice and 91% say it gives them more freedom.
Meanwhile, in the US, around 64% of those aged 18-34 – and in the UK, around 60% – profess to loving being single.
The report further states that in Asia, the average age of marriage Read full story ›
Source: The Drum
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