Posts made in September, 2019

on Sep 24, 2019

By Taruka Srivastav Accenture has unveiled an experience activation network in Mumbai with the aim to enhance brand experiences. The experience activation network is part of Accenture Interactive Operations — the marketing managed services arm of Accenture Interactive and provides services like digital marketing, e-commerce, programmatic media and content. Accenture’s new experience activation centre includes dedicated design thinking spaces, immersive demonstration zones and interactive digital surfaces, as well as open collaboration zones for clients to co-create alongside industry-specialized teams. Brands like GlaxoSmithKline, Radisson Hotel Group, Shell and others have utilised the same. Nikki Mendonça, president of Accenture Interactive Operations said: “We have Read full story › Source: The Drum...

on Sep 24, 2019

Cathay Pacific, Hong Kong’s most iconic brand has faced quite a few crises over the past decade. The 1997 handover to the 1998 Asian Economic Crisis leading up to 2003 SARS epidemic, was perhaps its most tumultuous period not just for the airline but also for Hong Kong. But nothing could have prepared it for the anti-Extradition Law Amendment Bill (ELAB) protests that have rocked the city the past weeks. The protests at the airport led to several of its flights being cancelled; Cathay stood most to lose as passengers chose other airlines and even other airports Read full story › Source: The Drum...

on Sep 24, 2019

By Danielle Gibson For over 15 years The Chip Shop Awards have given creatives a platform to smash the rules and really show what they are made of. This year, we decided to take these awards to the United States. We celebrate the sort of work you won’t see in other awards. And some amazing people who do not normally get the chance to win. The nominees have been announced, check out the work below that showcases pure, unadulterated creativity with no rules and no boundaries. Best Retail Stein IAS for Wacom and Stein IAS for CVS/health Loading… <div contenteditable="false" Read full story › Source: The Drum...

on Sep 23, 2019

By Danielle Gibson The publishing world is constantly changing as publishers face several challenges in a world of automated media buying. Ahead of Programmatic Punch APAC this October, The Drum caught up with Unruly’s chief revenue officer, APAC, Phil Townend and managing director, Asia, Vijay Kunduri on the next steps in publisher innovation. What are the biggest challenges facing publishers at the moment? PT: Yield monetization, quality and transparency. Facebook and Google want to keep all publishers on a life support machine, they want premium journalism and content to premiumise their UGC worlds but unfortunately, due to unregulated mechanics of capitalism, the growth required Read full story › Source: The Drum...

on Sep 23, 2019

By John Glenday GroupM owned MediaCom is to oversee all media strategy, planning, buying and implementation for India Health Quiz, an initiative designed by health tech specialists GOQii to better inform the population on healthcare matters. GOQii offers a fitness tracker combined with its health experts, lifestyle coaches and diagnostics to appraise customers and personalised health advice. Navin Khemka, chief executive of MediaCom South Asia, said: “In this health and fitness conscious era, GOQii’s products are hitting the right chord by providing preventive health and wellness ecosystem to a wider audience. We are excited to work on the new educative initiative Read full story › Source: The Drum...