Posts made in November, 2019

on Nov 29, 2019

By Katie Deighton Direct-to-consumer brands, with their limited ranges and online conception, once had an ambivalent approach to Black Friday. But as customers demand more, many of these online brands are adopting and evolving the retail frenzy into something more than just discounting. Ad spend has always hit highs the weeks surrounding Thanksgiving, as retailers look to shout the loudest about their Black Friday promotions. Video cost per impression jumps 23% during the holiday season, according to Adobe, while spend on US TV commercials during the first two weeks of November increased by 5% year-on-year, according to MediaRadar. But 2019 could go down as Read full story › Source: The Drum...

on Nov 29, 2019

By Jennifer Faull The Guardian has appointed chief customer officer Anna Bateson as interim chief executive. She replaces the newspaper group’s former chief executive David Pemsel, who announced his resignation in October. Pemsel was set to join the Premier League in the top job but the football body announced his decision to step down from the role today (29 November) following “media disclosures” earlier in the week that made allegations regarding his personal life. Just hours after the Premier League confirmed Pemsel’s resignation, The Guardian issued a statement on Bateson’s appointment as interim chief executive. “Since joining the Guardian in 2016 and taking responsibility Read full story › Source: The Drum...

on Nov 29, 2019

By Jennifer Faull Nick Waters has left Dentsu Aegis Network after a decade at the agency, most recently serving as its executive chairman for the UK and Ireland. Waters joined the group in 2010 as chief executive of Aegis Media Asia Pacific and, following the acquisition by Dentsu, became CEO of the region. He returned to the UK earlier this year as chairman to support Euan Jarvie in his first year as the region’s chief executive. “I’d like to take this opportunity to thank Nick for playing a pivotal role in the evolution of the UK&I business this year and for his partnership,” Jarvie said of Read full story › Source: The Drum...

on Nov 29, 2019

By Jennifer Faull EasyJet has launched a new Holidays brand, hoping to snap up market share after the shuttering of Thomas Cook. But getting people to reassess the idea of a package holiday, and then book it with a low-cost airline, is marketing director Mary Newcombe’s biggest challenge. “We’re trying to bring a much more flexible offer than the traditional package holiday people think of,” she told The Drum shortly after her boss, chief executive Garry Wilson, revealed the ambitious new business division to press. “It tends to conjure up a very inflexible, seminal, 14-day trip to a concrete hotel on a hideously crowded beach. Read full story › Source: The Drum...

on Nov 29, 2019

By Rebecca Stewart Earlier this year Timberland revealed plans to commit to plant 50m trees by 2025 in a bid to underscore its sustainability credentials and up profits in society where the climate crisis is top of mind. Now, it is extending its green ethos into its retail spaces with the launch of its first “purpose-led” flagship store in London – a concept it hopes to emulate globally. With real trees, a full-height living green wall, and natural elements throughout, the permanent space in the capital’s Carnaby Street sits at the intersection of nature and fashion. The aim, says Argu Secilmis Timberland’s vice-president Read full story › Source: The Drum...