The World Economic Forum’s (WEF) latest Future of Jobs Report cites creativity, originality and initiative as well as emotional intelligence and leadership as key emerging skills for the Asia-Pacific workforce. The WEF’s 2019 global competitiveness report also ranked Singapore as the most competitive economy in the world, with the Asia-Pacific region, in general, is described as a beacon for competitiveness. To understand how talented members of our industry are able to keep up with the demands of such a competitive region, we reached out to our special pool of talents from the IAB SEA+India rising stars initiative. In Read full story › Source: The Drum...
Read MoreBy Darren Woolley Don’t get me wrong – I love a great metaphor. But to be great it needs to work on a number of dimensions. When it does it has the habit of sticking around, becoming part of the parlance. Last millennium, when I entered the advertising industry it was common to talk about the relationship between a client and their agency as a relationship. As an industry we still do. Only recently I read a consultancy was offering matchmaking services. Another called themselves a client/agency relationship counsellor. Now I know around half of the marriages don’t last forever these days, but that Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Digital agency Jellyfish is setting its sights on growth following an injection of investment from Fimalac, which will help fuel its global growth plans. The timing is positive for the business, according to the Singapore managing Director Bob Du, who joined earlier this year from Diageo and tasked with helping grow its operations in Asia Pacific. As part of the Fimalac deal, Jellyfish is integrating Tradelab into its business. Speaking to The Drum, Du explains that the fresh investment will speed up existing plans, not least because the Tradelab integration adds resource. “The recent investment is Read full story › Source: The Drum...
Read MoreBy Shawn Lim Taxi account payment system Cabcharge has launched a new campaign in Australia to promote its new digital fastcard aimed at frequent business travellers. According to Cabcharge, which is operated by Singapore-based ComfortDelGro’s Australian subsidiary A2B Australia, the fastcard enables customers to add Cabcharge payments to a mobile wallet. The campaign, which is jointly created by Opr and Ikon, focuses on the ‘pain points’ of business expense tracking, end of month data entry and paper receipts, showing how they are solved by Cabcharge. It uses LinkedIn to launch 15-second animations, with support from direct response creative and leads ads. Users will also be Read full story › Source: The Drum...
Read MoreBy Imogen Watson Earlier this year, Wunderman Thompson secured the creative business for BT Sport in an effort to build its Champion’s League coverage. As part of The Drum’s Pitch Perfect event last week (21 November), Wunderman Thompson’s UK chief executive Pip Hulbert and BT’s brand and performance marketing director, David Stratton, revealed the process and what both sides went through during it. The brief “This is the brief that we at BT look forward to every year,” admitted Stratton. “And we know that everyone wants to work with us as a business. It’s the best brief you can get as we work with multiple sports Read full story › Source: The Drum...
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