By Darren Woolley

Don’t get me wrong – I love a great metaphor. But to be great it needs to work on a number of dimensions. When it does it has the habit of sticking around, becoming part of the parlance. Last millennium, when I entered the advertising industry it was common to talk about the relationship between a client and their agency as a relationship. As an industry we still do. Only recently I read a consultancy was offering matchmaking services. Another called themselves a client/agency relationship counsellor.

Now I know around half of the marriages don’t last forever these days, but that Read full story ›

Source: The Drum