By The Drum The rise and drawn-out fall of the adtech sector has been, in many ways, the biggest story of the last decade. It had all the beats of a now-familiar pattern; apparent technological solutions to age-old problems, endless pipelines of venture capital lucre and a business model built on sand. As the man in charge of the biggest advertiser in the world – Procter & Gamble and its $7bn-strong marketing budget – chief brand officer Marc Pritchard came to know the details of this tale rather well. It could be argued he’s done more than anyone to bring it to Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Pop star Kylie Minogue is the face of the latest Tourism Australia campaign with a three minute-plus song that aims to persuade British travelers to visit the country. Along with comedian Adam Hills and cricketer Shane Warne as well as some other local stars, Kyle’s musical performance takes a cheeky swipe at the Brits during the nation’s current period of Brexit uncertainty. As part of the organization’s ‘Philausophy’ campaign, the ad has been planned to run from Christmas Day, the ad features a number of gorgeous backdrops while playing on Australian tropes, including seeing Kylie don her mechanics Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Chinese social media company ByteDance has denied reports that it has considered selling part or all of its popular short form video platform TikTok. Bloomberg reported yesterday (23 December) that ByteDance was weighing options of a sale due to concerns from the US government over how it stores and uses personal data. ByteDance has taken steps to separate its TikTok business from the rest of its Chinese operations in a bid to reassure the authorities. However, its president Alex Zhu said these steps do not include a sale. “From time to time you may read stories in the media that Read full story › Source: The Drum...
Read MoreBy Shawn Lim Heineken has signed on to become the official beer of the first Formula 1 VinFast Vietnam Grand Prix which will take place on the streets of Hanoi from April 3 to 5 2020. Heineken will also be tasked to organise the Grand Prix’s entertainment offerings with a major concert during the race weekend headlined by a soon-to-be-announced global singer and Vietnamese artists. “We are excited at the possibilities that this partnership opens up for Vietnamese fans. The F1 experience is always much more than a race and we will help make the Formula 1 VinFast Vietnam Grand Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny JD.com has launched a lifestyle store concept in Beijing as part of a strategy to own people’s ‘third space’, beyond home and work. The concept of the third space’ has been adopted heavily by Starbucks in its strategy across the globe, but particularly in China. The JD.com idea behind Seven Fun is different, in that it is less of a coffee shop and more a store with lifestyle concepts within it. According to JD.com, the combination of “dining + drinking + social” is a unique concept to China. The announcement explained that the retailer was tapping into a global Read full story › Source: The Drum...
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