Posts made in January, 2020

on Jan 27, 2020

By The Drum Concerns about fraud and transparency continue to dog the influencer world, while the economy that has grown up around platforms and the personalities that use them is still a young business. To mark the launch of our a special influencer-themed issue of The Drum, we asked marketers and media experts what’s needed to make the influencer sector a more sustainable business. Should brands change the way they work with creators? How can influencers ensure longevity in this competitive game? And can the agencies that have sprung up to service the sector survive its many twists and turns? Adam Williams, chief executive officer, Read full story › Source: The Drum...

on Jan 27, 2020

2020 should be the year advertisers embrace mobile video advertising. Not yet on board? Here’s what you need to know to take advantage of this opportunity for your brand. Brands and consumers love videos (not TV) Video is one of the most effective and engaging advertising formats. The sight, sound, and motion of video offer a vibrant canvas to communicate feelings, learn, or entertain, which brands can leverage to tell their stories and connect with consumers on an emotional level. While there is little debate that video advertising is one of the best ways to build a brand, there is also evidence Read full story › Source: The Drum...

on Jan 27, 2020

By Imogen Watson As part of Peugeot’s wider 2020 campaign to convince drivers its not boring, the car manufacturer is to sponsor Sky Comedy – a new TV channel that goes live from today (27 January). Sky Comedy is Sky’s first full-time comedy station since it closed The Comedy Channel in 1992. It will broadcast shows from HBO, NBC and Showtime. The campaign is part of a year-long deal with Sky Media, which aims to reimagine how the car manufacturer is perceived by drivers and convince them it is not a boring brand. The multi-platform partnership will cover TV, video-on-demand and Sky Go platforms. “This year Read full story › Source: The Drum...

on Jan 24, 2020

By Katie Deighton The New York Knicks have hired Brooklyn-based agency Translation to bolster the team’s brand positioning and connection to its fanbase, which is in the midst of witnessing its team’s losing streak. Translation, which is owned by the veteran music exec Steve Stoute, plans to develop campaigns and brand programs for the team, inspired by its history, alumni, fanbase and home of Madison Square Garden. Meanwhile, Stoute himself has signed as a special adviser to the Knicks’ executive team. “We are going to bring new, creative ideas and produce content that encapsulates Madison Square Garden and the Knicks, building upon Read full story › Source: The Drum...

on Jan 24, 2020

By Katie Deighton JPMorgan Chase has promoted Leslie Gillin, president of co-brand credit cards, to chief marketing officer – a role previously filled by the recently-promoted Kristin Lemkau. Gillin is somewhat of a veteran in the financial marketing space. She previously held the chief marketing officer title at Citi’s consumer business from 2014 until 2016 after working in various direct and CRM positions at Bank of America and MBNA Europe. She has headed up co-brand cards at JPMorgan Chase since February 2017. In a statement, the company said she has led the co-brand credit card business to become the largest co-brand portfolio in the Read full story › Source: The Drum...