By Thomas Hobbs With over 5.6 billion searches made by consumers every day, Google is the world’s most renowned search engine. Also operating Google Maps, one of the most popular local search and mapping apps, the accuracy of a business’s facts on Google can often mean the difference between succeeding or failing. With the launch of the Google My Business (GMB) API, business owners now have greater control over how their brand appears in the popular search engine while being able to manage in real-time crucial information such as opening hours, analytics, and directions (via Google Maps). Yext’s new whitepaper is Read full story › Source: The Drum...
Read MoreBy Amy Creeden Saying that the digital landscape has changed drastically in the last two decades is a massive understatement. In the 20 years since ORM was founded, we’ve seen how the introduction of high-speed internet connections, smartphones and social media platforms have transformed digital tools from being an afterthought to becoming the leading factor in customer experience. The companies that have survived this shift are those that have embraced innovation and adopted a digital-first mindset across all aspects of their business. Here’s what you can learn from some of the world’s top brands: JPMorgan: Demonstrating the importance of operational Read full story › Source: The Drum...
Read MoreBy olivia atkins Irish law firm, Arthur Cox, has revived its brand identity, strengthening its reputation for innovation. The company has also updated its website to mark its 100 year history. The law firm partnered with independent global branding and innovation consultancy Dragon Rouge to create the new brand positioning. Through an in-depth consultation and partnership, Dragon Rouge has helped Arthur Cox to create an open, progressive and inclusive workplace. This new identity has been promoted alongside the company’s traditional corporate legal services and expertise in emerging areas such as FinTech, Technology and Data Protection. The new identity remembers Arthur Cox’s history while incorporating contemporary elements to Read full story › Source: The Drum...
Read MoreBy Masayuki Tono There are now just six months to go until the Tokyo Olympics begin. The city is wrapping up its preparations for the games, and with excitement building, sponsors and other advertisers can expect to witness huge passion from the Japanese people when it comes to the event. The sporting lead up has helped build this sense of anticipation. The recent Rugby World Cup in Japan was a bigger hit than expected among the local population. As the tournament went on, we saw enthusiasm grow to fever pitch levels with social channels – Twitter and Instagram especially – capturing Read full story › Source: The Drum...
Read MoreBy John McCarthy A few weeks deep into winter edition of ITV 2’s most successful show, The Drum explores its initial viewing figures for Love Island and what the extension means for commercial partners. Following a reboot in 2015 (an original 2005 iteration of the show was pinned around celebrity contestants like Calum Best and Paul Danan) the first season of Love Island as we now know it drew in an average of half a million viewers per episode. In subsequent years, ITV’s dependency on the format — which sees a group of young, unknown singletons, AKA ‘Islanders’, sent to live in isolation Read full story › Source: The Drum...
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