Travel isn’t just a product; it’s an aspiration. Selling a destination half the world away is effectively selling the promise of a good time, the dream of a new experience. It’s no surprise, then, that on top of the many standard ads for budget flights to common destinations we’ve seen some incredible ads for travel and products aimed at jetsetters over the past few years. Here’s a selection of some of the most notable: Booking.com: ‘Be a booker’ By Anomaly Loading… Produced by creative shop Anomaly, the ‘Be a booker’ campaign celebrated bookers who turn their Read full story › Source: The Drum...
Read MoreBy Katie Deighton Gap‘s chief marketing officer Alegra O’Hare has left the business after less than a year in the job. The exit coincides with the brand’s decision to “redefine” the role. A company spokesperson confirmed the departure, stating: “We thank her for her time with the brand and wish her the best. “As we look ahead, we will be redefining the role of the chief marketing officer.” O’Hare joined from Adidas last February. She was tasked with launching a multi-pronged, 50-year anniversary celebration while building a life raft for the brand at the same time. Gap had announced plans to shutter a Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Some of the world’s biggest brands – including Mars, P&G, Adidas, Lego and Unilever – have outlined a plan they hope will ultimately suffocate harmful content online by ensuring those spreading it have “no access” to advertiser dollars. Along with Google, Facebook, several ad agency networks and trade bodies, around 40 household names have been involved in designing the blueprint. Launched at Davos on Wednesday (22 July) the announcement marks the first big initiative from the Global Alliance for Responsible Media (GARM): the cross-industry working group founded by the World Federation of Advertisers (WFA) in 2019. The ultimate aim of Read full story › Source: The Drum...
Read MoreBy Shawn Lim Indonesia-based online grocery platform HappyFresh is teaming up with messaging application Line in Thailand to give users a mobile grocery shopping experience. The integration will be in Line’s spin-off e-commerce app called Line Man that combines takeaway meals, deliveries from local 7-11s, and a courier by green-jacketed people on scooters. Once an order is placed through Line Man, HappyFresh takes care of both items picking at the store through its dedicated personal shoppers, as well as last-mile delivery to customers’ doorsteps. “This is a strategic partnership between Line and HappyFresh where we leverage the marketing giant Line to expand our user Read full story › Source: The Drum...
Read MoreBy Ed Cheong As we enter the Year of the Rat, advertising creatives across Asia offer their favourite Chinese New Year (CNY) campaigns from over the years, as we celebrate the best work from the festive period and hear their views on what is best in class. It’s that time of the year again for red and gold, packets of money and eating. Lots of eating. Unfortunately, it also seems like a tradition for brands to create awful CNY commercials filled with dated tropes. Cue inquisitive aunties and ungrateful kids living abroad. Just stop it already. Perhaps we can learn from the recent Christmas spot by Read full story › Source: The Drum...
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