Some of the world’s biggest brands – including Mars, P&G, Adidas, Lego and Unilever – have outlined a plan they hope will ultimately suffocate harmful content online by ensuring those spreading it have “no access” to advertiser dollars.
Along with Google, Facebook, several ad agency networks and trade bodies, around 40 household names have been involved in designing the blueprint.
Launched at Davos on Wednesday (22 July) the announcement marks the first big initiative from the Global Alliance for Responsible Media (GARM): the cross-industry working group founded by the World Federation of Advertisers (WFA) in 2019.
The ultimate aim of Read full story ›
Source: The Drum