By Charlotte McEleny To help Australians get over the holiday blues, Luxury Escapes has launched a lab experience in Melbourne. The experiential activity will be live until March 7 and hopes to lift Australians from the sadness that the summer holiday months are over by helping them find holiday ideas. Experiential agency Grafitti, which led the project, based the concept on the insight that 60% of Australians feel a ‘sense of dread’ when going back to work after the break. The lab concept allowed people to discover their own preferences through a set of experiences design around touch, taste and sound. Based Read full story › Source: The Drum...
Read MoreBy Sean Cheo There are recent rumours around a possible merger between Grab and Gojek, South East Asia’s two unicorns that previously fended off Uber. Higher GrabCar prices aside, a merger could be what the region’s businesses need. Digital is about to become tougher The outsized influence of Facebook and Google has proven difficult to break. In SEA, they’ve already sent publisher’s margins into freefall. Come 2022, when Google Chrome blocks third party cookies, traditional publishers will find it even harder to eke out value for their content. Only the largest holders of first-party data will be able to command a premium for their Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Oreo India has launched a new campaign that aims to get people logging off devices, set around the story of a father and daughter. The set of TV ads expands on a global mission by the confectionary brand around the idea of ‘stay playful’. In India, the message of stay playful has been built around the insight that people are becoming distracted by the use of their phones. In the first video, titled ‘Email’, the father dismisses his daughter as he wants to get work finished. The daughter, growing frustrated by the dismissal, creates a physical email that Read full story › Source: The Drum...
Read MoreBy Katie Deighton SodaStream USA has named former Coca-Cola marketer Matt Kahn as its first-ever chief marketing officer, tasked with turning the business into a “billion-dollar brand” in America alone. The appointment comes as PepsiCo looks to ramp up SodaStream’s growth in the US. As sustainability becomes a more prominent consideration in Americans’ buying habits, SodaStream hopes its reusable water products will gain traction in the coming years. Kahn has been tasked with pushing the brand’s planet-saving mission, as well as changing the way both consumers and corporations think about sustainability. “I’m looking forward to working with the team on turning SodaStream into a Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny MMA brand and broadcaster One Championship has launched a new content format, deviating from its sports heritage and into reality TV. The new show, launched in partnership with MGM Television, takes cues from reality shows like The Apprentice and hopes to find budding founders to fund and develop. ‘The Apprentice: One Championship Edition’, will feature One Championship founder and CEO Chatri Sityodtong as the host, as well as guest founders and CEOs from major Asia-based businesses. The show will feature 16 contestants vying for the prize, which is a US$250,000 job offer to work for a year directly under Read full story › Source: The Drum...
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