To help Australians get over the holiday blues, Luxury Escapes has launched a lab experience in Melbourne.
The experiential activity will be live until March 7 and hopes to lift Australians from the sadness that the summer holiday months are over by helping them find holiday ideas.
Experiential agency Grafitti, which led the project, based the concept on the insight that 60% of Australians feel a ‘sense of dread’ when going back to work after the break.
The lab concept allowed people to discover their own preferences through a set of experiences design around touch, taste and sound. Based Read full story ›
Source: The Drum
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