By Kyle O'Brien Amazon, Apple, Facebook and Google are among the leading tech digital platforms to partner with the Ad Council and US government agencies to extend the reach and impact of Covid-19 response messaging. The platforms working with the White House, US Department of Health and Human Services (HHS) and the Centers for Disease Control and Prevention (CDC) include Amazon, Apple, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among others, to create messaging to help in communications about the coronavirus. From custom filters to emojis to influencer content, the digital and technology partners are leveraging their tools Read full story › Source: The Drum...
Read MoreBy Jake Dubbins How many of us say “we’re problem solvers” in our agency credentials? Quite a few I reckon. We pride ourselves on our ability to see things differently, to challenge the status quo, to zig when others zag. We also talk about having a social purpose, wanting to make a difference to society, making the world a better place. So let’s do this. Right. Fucking. Now. Let’s apply our superpowers to find ways to connect our communities and help those that are vulnerable in these challenging times. For us at Media Bounty, we exist to use our skills to connect our digital and Read full story › Source: The Drum...
Read MoreBy John Glenday Record usage figures propelled by housebound members have done nothing to ease Facebook’s pandemic pain amid fears that the ongoing coronavirus emergency is exacting a heavier toll on the advertising industry as every day goes by. Since the outbreak began to bite earlier this month Facebook has observed a “weakening” of its lucrative advertising business as brands and firms batten down the hatches along with everyone else, constraining a vital revenue stream for the business. A principle side effect of the draconian lockdowns now in place throughout much of the world has been a corresponding slump Read full story › Source: The Drum...
Read MoreBy Thomas Hobbs Marketers should stop describing their brands as “digital businesses”, according to Cheryl Calverley, the chief marketing officer at online sleep wellness brand Eve Sleep. According to Calverley, advertisers have become too distracted by flashy terminology over recent years. “We’re all far too fixated on saying we’re digital businesses,” she explained in an interview during The Drum’s Digital Transformation Festival. “It frustrates me a lot. Do you really think [execs] used to say [they ran] a ‘pen and paper businesses’ or ‘knock on doors businesses’ before digital was around? Digital is just the mechanism of delivering business in this age. It shouldn’t be Read full story › Source: The Drum...
Read MoreBy Thomas Hobbs With the Covid-19 pandemic set to land a potentially devastating blow on the UK economy, the country’s B2B marketers are split on whether they’ll be able to find a way to succeed. Nearly half (45%) of B2B marketers said they way either extremely or pretty confident they know how to achieve success in a country impacted by the coronavirus, according to new data from CogniClick, which surveyed 150 of the UK B2B marketing professionals. However, with only 40% of respondents confident they will receive an ROI on their current marketing campaigns, it’s clear the B2B sector is split, with Read full story › Source: The Drum...
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