By Drum Network Amsterdam agency, The Humblebrag has begun curating a series of informative discussions exploring our rapidly changing landscape, and has launched an online coaching course to help individuals define a bold vision of the future, craft their story, and amplify their voice – at a time when they need it most. In an effort to to bring some clarity to an uncertain world, the series will aim to introduce and help new voices, new ideas and new leaders to rise up. At the same time, companies across all sectors are experiencing an abrupt drop in business due to the Covid-19 crisis – Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Where advertisers such as Coca-Cola are freezing ad spend while they assess the impact of coronavirus on their business, Boots-owned Soap & Glory is ensuring the marketing investments it does make go some way towards a good cause. The bathing brand joins Unilever’s Knorr, Nestlé and Co-Op Bank in being the latest company to embrace Good-Loop’s ‘ethical adtech’, which allows people to make a charitable donation by watching or interacting with an ad online. Soap & Glory has teamed up with The Hygiene Bank, a charity working to ensure those living in poverty have Read full story › Source: The Drum...
Read MoreBy Alice Crick It is a fact that for the vast majority of businesses, spending has been reduced. Marketing activity will be paused as budgets are locked down. When livelihoods and salaries are on the line, every penny spent must be examined (there’s a loo roll gag in there somewhere, but it’s probably too soon). This halting of spending is inevitable and mostly sensible. The short term priority, as a business, has to be to make enough to survive this. But during this quiet time, there is an opportunity to take a step back, review what we have been doing, and start to put previously Read full story › Source: The Drum...
Read MoreBy Jennifer Faull In recent weeks, the effects of Covid-19 have been acutely felt by the advertising industry. Initially buoyant, it has quickly become clear that despite the column inches dedicated to why brands should continue to spend through the crisis, agencies have seen a decline in work, income and now staff as they’re forced to make use of the furlough scheme or make redundancies. As The Drum has reported, no holding company is safe. Omnicom, Dentsu, WPP, Publicis and Interpublic Group have all cut costs while the independents have moved in much the same way in the face of a bleak Read full story › Source: The Drum...
Read MoreBy Olivia Atkins The COVID-19 pandemic has had a profound impact on our way of life, and for businesses, the outbreak has introduced a plethora of new challenges to overcome. Now more than ever, consumers are relying on digital platforms to search for the information they need, and with that comes the need for brands and organisations to deliver that information. Watch the full session here. But what is the best way to provide the latest facts, and avoid the spread of misinformation at this critical moment? At the Digital Transformation Festival, Yext managing director Jon Buss sat down with The Drum’s Read full story › Source: The Drum...
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