By Ellen Ormesher The social networking and dating app, Bumble, has launched a campaign that highlights the importance of connection during the lockdown period. The ad, ‘Time to Connect’ was produced in collaboration with creative agency Mother, and reflects the shift in practicalities and attitudes towards dating that many have experienced as a result of Covid-19. Bumble used pre-existing footage and animation to create the film, and followed governmental guidelines around its production. From online home workouts and new creative projects to virtual dates, Bumble’s users have spent the last few months learning to navigate their romantic lives in the new virtual world. The concept Read full story › Source: The Drum...
Read MoreBy Imogen Watson True to form, BrewDog has piped up to poke fun at Dominic Cummings and his recent lockdown journey, by christening its new beer ‘Barnard Castle Eye Test IPA.’ Swiftly responding to the Cummings blunder, on Tuesday (26 May) BrewDog founder James Watt posted on Twitter, telling his followers that inspired by recent events, BrewDog was making a new beer. While Watt asked Twitter users what to call the IPA, the post suggested ‘Cummings & Goings,’ ‘260 Miles,’ ‘Stay at Homes’, and ‘Barnard Castle Eye Test’ as potential options. Inspired by recent events we’re thinking of making Read full story › Source: The Drum...
Read MoreBy Tanya Field Two years have now passed since the EU’s General Data Protection Regulation (GDPR) came into force. At the time, most in the ad sector appreciated that it had become necessary to update regulations for a much changed digital world, but many were concerned it would damage their business models. The best case scenario for these businesses was that they could adapt fast, get behind industry solutions and avoid the huge fines and brand damage that would follow non-compliance. The worst case was that the regulation would sound the death knell on a formerly prosperous sector. Some things change… In the event, however, Read full story › Source: The Drum...
Read MoreBy Jason Bartholomew While shooting live action is almost impossible, brands are turning to animators to produce original creative. But what do they need to know when considering animation for the first time? And where can advertisers trip up if they are not properly prepared? Among the first things to consider is the script. How adaptable is it for animation? This is where real creativity is needed. For example, if your company sells beauty products, how would those be presented? How would the characters interact with the product? These are the sorts of challenges animators deal with all the time. In the switch from live-action Read full story › Source: The Drum...
Read MoreBy Imogen Watson Two months ago, the United Nations (UN) issued an open brief to the creative community. The challenge was simple: the UN needed creative thinkers to produce eye-catching PSAs that translate public health messages into something easy-to-understand for people across the globe. Why? The UN Sustainable Development Strategy Goals (SDGs) team identified it was nigh on impossible to produce the masses of localized communication materials needed to halt Covid-19 on its own – and needed a quick solution. Rising to the occasion, the UN’s creative call-to-arms garnered more than 13,000 submissions in less than a month. Covering six messaging Read full story › Source: The Drum...
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