By John McCarthy BBC Global News, the international and commercially funded arm of the news corporation, has attracted record-breaking traffic these last few months – but ad revenues have failed to match such highs. Its chief executive, Jim Egan, explains to The Drum how the news giant is navigating the coronavirus crisis. Jim Egan has been at the BBC approaching 13 years. In this time he’s never seen web traffic so high. In other words, the BBC’s news content has never been more relevant to audiences. In March, BBC Global News attracted 179 million unique users worldwide, up 80% year on year. Read full story › Source: The Drum...
Read MoreAs marketers evolve to working in an entirely digital space, the need for innovative, reliable marketing technology to support their business strategy has never been clearer. Add in Covid-19 – and that has changed everything about the way that businesses operate. So how do you acquire, nurture, grow and retain customers in these trying times? Even more critical, how do brands prepare their businesses for the ‘New Normal’, a world in which consumer habits and needs will have changed fundamentally? Join this webinar with The Drum and Mapp Digital to learn just that. The webinar will take place on 10 Read full story › Source: The Drum...
Read MoreBy Imogen Watson TV ad spend is facing a reckoning as marketers tighten their belts, but young social platform TikTok has just invested in its first small screen push in the UK. Its top marketer in the region explains why. TikTok’s first UK TV ad, a feel-good spot dubbed ‘A Little Brighter Inside’, works to showcase the short-form videos that have flourished in confinement, including cameos from Little Mix and Tinie Tempah, as well as Olympics star Tom Daley and The F Word chef, Gordon Ramsey. “We wanted to tell the TikTok story,“ Jana Ulaite, head of brand and partner marketing, tells The Drum. Read full story › Source: The Drum...
Read MoreBy Shawn Lim Muslims around the world are celebrating Eid al-Fitr to mark the end of Ramadan, by feasting with friends and family. Ramadan campaigns are coming to an end as well. For many, the Muslim holy month and the succeeding festival to mark the end of the month-long fasting have become key points in the cultural calendar. However, in 2020, the ongoing coronavirus pandemic has impacted the way Muslims broke their fast and celebrate Eid al-Fitr. Brands have been quick to respond to that, with a majority of campaigns showing how life has changed because of the virus. The Drum has selected some activities from Read full story › Source: The Drum...
Read MoreBy Imogen Watson As demonstrations outside of the house currently discouraged, Peta has taken to the popular video game ‘Animal Crossing’ to stage a virtual protest against the way the video game treats animals. Like Houseparty and Zoom, during lockdown, Nintendo’s video game Animal Crossing has become a digital icon of the coronavirus era, with millions of players turning to the fantasy platform for entertainment and escapism. Keen to tap into Animal Crossings engaged audience, brands have found ways to get on board the game, with the likes of Singapore’s Sentosa island creating the first branded island on the game. Peta has Read full story › Source: The Drum...
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