By Jerry Daykin The majority of the focus of diversity and representation in advertising, quite rightly, looks at the content we are creating, stories we are telling, and our creative executions. Beyond that, marketers looking to promote LGBT+ specific content or those wanting to make their comms more LGBT+ inclusive would benefit greatly from a well-thought-out paid media approach. It’s helpful to consider representation behind the camera, and in the partners and media we use If the people helping guide you on this journey have diverse perspectives themselves, you’ll get to a more nuanced output. While Pride month is a great time to Read full story › Source: The Drum...
Read MoreBy Shawn Lim Singapore supermarket chain NTUC FairPrice has launched a campaign to encourage people in the country to carry on the values they discovered during the two-month partial lockdown because of the Covid-19 pandemic As Singapore prepares to exit the partial lockdown, which the government called ‘circuit breaker’, FairPrice is calling on all Singaporeans to make a ‘Fresh Start’ in its campaign, created by Iris. According to FairPrice, the circuit breaker period has made all Singaporeans reflect on what is important to them and their families; it has forced everyone to adapt and become more resilient. It believes, based on the cultural insight, that people Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny The Drum and PubMatic have today launched the first episode in a special three-part podcast that aims to delve into the future of one of digital advertising’s most important topics, PubCast: the future of programmatic. Episode one takes on the much-talked-about growth channel of over-the-top (OTT) streaming, inviting leading streaming platform Viu’s CEO Janice Lee on as the special guest. TheDrum · PubCast: the future of programmatic – Episode 1 OTT In each episode, PubMatic chief revenue officer, APAC, Jason Barnes will Read full story › Source: The Drum...
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