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Fairprice ad suggests the end of lockdown is a new beginning for values

on Jun 1, 2020 | 0 comments

By Shawn Lim

Singapore supermarket chain NTUC FairPrice has launched a campaign to encourage people in the country to carry on the values they discovered during the two-month partial lockdown because of the Covid-19 pandemic

As Singapore prepares to exit the partial lockdown, which the government called ‘circuit breaker’, FairPrice is calling on all Singaporeans to make a ‘Fresh Start’ in its campaign, created by Iris.

According to FairPrice, the circuit breaker period has made all Singaporeans reflect on what is important to them and their families; it has forced everyone to adapt and become more resilient.

It believes, based on the cultural insight, that people Read full story ›

Source: The Drum