Posts made in July, 2020

on Jul 31, 2020

By Open Mic Indi Birdee is the co-founder and head of strategy for AI Music, the category defining adaptive audio platform that leverages the latest artificial intelligence and machine learning techniques to generate and adapt music in real-time, for a variety of brand and advertising use-cases. Here he explains why, ‘Out of Office’ is now a permanent fixture and what he’s learned from the process. Like most companies with office-based staff, Covid-19 forced us to embrace home working. However, unlike many companies, we have no intention of going back to the office – even now that we can. The reason is authenticity. The Read full story › Source: The Drum...

on Jul 31, 2020

By Imogen Watson After a lengthy hiatus, the NBA is back. To mark this victorious moment, Nike has released a breathtaking campaign that celebrates sport as a source of inspiration. The third spot in Nike‘s ‘You Can’t Stop Us‘ campaign, the film utilizes a split-screen to seamlessly illustrate the parallels between sports, and between the social causes many top athletes stand for. The 53 stars featured include a number of famous faces including Megan Rapinoe, LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick and Kylian Mbappé. To produce the film, Wieden+Kennedy‘s creative team searched through 4,000 pieces Read full story › Source: The Drum...

on Jul 31, 2020

By Penny Lodge Since lockdown began back in March, Shakespeare and Sir Isaac Newton have regularly been touted as the poster boys for productivity during a pandemic. Shakespeare rattled off both King Lear and Macbeth in 1606 while quarantining from the Plague, and Sir Issac Newton discovered the theory of gravity during an escape to the country to avoid the same pandemic 60 years later. Likewise, in Russia, the revered poet Alexander Pushkin had such a productive quarantine on his family estate in Boldino during the Cholera outbreak of 1830 that the expression ‘Boldino Autumn’ entered the Russian language to denote a period Read full story › Source: The Drum...

on Jul 31, 2020

S4M, the drive-to-store platform has revealed that it’s entering a global partnership with VIOOH, a leading planning and trading platform for the programmatic buying and selling of out-of-home (OOH) advertising. This venture will allow marketers to effectively combine mobile and OOH to drive in-store foot traffic. The offer, available initially in several key markets, including the US, UK, Italy, Belgium, Germany, Netherlands, and Finland, with availability in APAC coming soon, enables S4M customers to activate premium digital out-of-home (DOOH) inventory through S4M while planning their drive-to-store campaigns. The partnership highlights S4M’s investment to move towards an omnichannel drive-to-store offering. With US adults Read full story › Source: The Drum...

on Jul 31, 2020

By Daniel Todaro The latest signs of economic recovery look promising. So promising that Andy Haldane, The Band of England economist, believes that the UK economy is growing at 1% a week. The V-shaped recession thought to be unlikely just a month ago now seems to be very much on the cards again. Retail has been a big motor for this mini-recovery. People have been returning to the high street in large numbers with UK retail sales near pre-lockdown levels in June. According to the ONS, the amount of goods sold last month increased by 13.9% in June compared to May. The Read full story › Source: The Drum...