By Staff Writer Following the success of two major online events earlier in 2020, The Drum has announced its festival programme for the rest of the year: a selection of online events uncovering solutions to the industry’s most pressing challenges. Agencies4Growth Festival, B2B WorldFest and The Drum Digital Summit will take place via thedrum.com in October and November. All three have been designed to tackle the problems facing readers today. First, we turn the spotlight on the vital role of agencies with Agencies4growth. Focused firmly on the future, the agenda explores the essential topics of management, clients, talent and Read full story › Source: The Drum...
Read MoreBy Alex Hole Alex Hole, the European vice-president at Samsung Ads, reflects on the rise of at-home cinema experiences as Disney fast-tracks Mulan to TV for a one-off fee of £19.99. Home cinema used to be the preserve of the rich and famous, with subterranean, velveteen-clad viewing rooms a feature in at least one of their many gracious homes. But today, with the price of in-home smart TVs and high definition screens dropping as fast as the quality is rising, home cinema is accessible to everyone – and it shows. In late 2019, the full cinema experience at home was expected to grow at Read full story › Source: The Drum...
Read MoreLooking at the opportunities that omnichannel has to offer by brand-building with something distinct
By Jack Waring Creative communications have long shouldered much of the responsibility of brand building. Few would argue however that, given a customer journey’s potential impact on brand engagement and memorability, ‘experience’ has now begun to take a chunk of the limelight. Great examples of branded experiences come in all shapes and sizes, but one area that often seems under-exploited is that of experiences related to omnichannel. Omnichannel has a kind of tacit association with efficient UX flows and cross channel consistency. These associations and their importance are not in dispute – but in 2020 these are table stakes. If omnichannel experience really Read full story › Source: The Drum...
Read MoreBy John McCarthy This is an extract from The Drum’s Future of Media briefing. You can subscribe to it here if you’d like it your inbox once a week. John McCarthy here. This week we look at Slate’s podcasting efforts, how cinema can thrive post-pandemic and at some of the biggest moves in media at Facebook and TikTok. If you don’t podcast, you’re last US magazine Slate knows that around half of the people who pay for its content do so because they were enticed by its podcasts. So now, it is pushing its own Patreon-styled podcast platform, Supporting Cast, inviting third parties Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Welcome to Award Winning Stories, a regular video series exploring the stories behind some of the winning work from The Drum Awards. Last year, Cisco Live EMEA played host to 15,900 people, all set to experience new technological solutions over several days, as part of a series of four annual events. George P. Johnson, which has worked with the client for 15 years, was once again handed the brief of creating something special for delegates. This led to the development of ‘The Playground,’ which aimed to harness the power of imagination and tell the brand and product stories. The agency’s Read full story › Source: The Drum...
Read More
Industry News