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Future of Media: podcast marketing at Slate, cinema’s back, Facebook CMO out

on Aug 27, 2020 | 0 comments

By John McCarthy

This is an extract from The Drum’s Future of Media briefing. You can subscribe to it here if you’d like it your inbox once a week.

John McCarthy here. This week we look at Slate’s podcasting efforts, how cinema can thrive post-pandemic and at some of the biggest moves in media at Facebook and TikTok.

If you don’t podcast, you’re last

US magazine Slate knows that around half of the people who pay for its content do so because they were enticed by its podcasts. So now, it is pushing its own Patreon-styled podcast platform, Supporting Cast, inviting third parties Read full story ›

Source: The Drum