By Rebecca Stewart Fresh from launching its first nationwide TV ad, Camden Town’s marketing director André Amaral explains how the brewery’s plan to satiate the thirst of a fresh group of drinkers beyond the M25, in the midst of the pandemic, is coming along. Walk into most pubs in London and you will find Camden Town’s flagship lager, Hells, on tap. Founded a decade ago by Australian Jasper Cuppaidge, the brand has grown from strength-to-strength, with a particular focus on building a fan base in its native capital. After selling more than 127m pints, though, the North London-based brewery is now taking the lessons it Read full story › Source: The Drum...
Read MoreBy Shawn Lim TikTok’s chief executive Kevin Mayer has announced he is quitting, as the platform faces the threat of being banned in the United States. In a letter, Mayer told employees at TikTok, and its parent ByteDance, of his decision to leave on Thursday, according to the Financial Times. Mayer had left Disney to join TikTok in May. Vanessa Pappas, the general manager of TikTok, will become the interim head. “In recent weeks, as the political environment has sharply changed, I have done significant reflection on what the corporate structural changes will require, and what it means for the global role I signed Read full story › Source: The Drum...
Read MoreBy Imogen Watson Since the Covid-19 pandemic took hold, Crisis has helped provide temporary shelter to thousands of people sleeping rough in the UK, undoubtedly saving many lives from the virus. Now, with the UK entering a recession, and the Government lifting its eviction ban, Crisis plans to seize the moment and convince the UK public that an end to homelessness is possible. “Can homelessness be eradicated? My instinct says yes,” asserts Richard Lee, head of fundraising at Crisis, the national charity for homeless people. “But it’s a tough journey,” he admits. The past few months have been a momentous time for the Read full story › Source: The Drum...
Read MoreBy James Addlestone There’s a joke going round that you need a maths GCSE to count the number of u-turns the government has been forced into over the past few weeks following its approach to exam results. The debate surrounding the ‘algorithm to predict exam results’ saga largely focuses on whether the algorithm was fair, accurate, and systematically unbiased. But what I’d like to explore is what broader lessons can be learned from the whole debacle for those of us who work with consumer-facing algorithms on a daily basis. Simplicity is often the best option For the sake of argument, let’s assume that the best possible Read full story › Source: The Drum...
Read MoreBy Kenneth Hein ‘It’s too difficult to find talent’ is a common refrain. However, each day, there are new avenues for finding skilled employees from nearly every background. Here are three resources for agencies and brands to consider. The advertising and marketing industry has pledged to diversify its employee base. Yet a repeated refrain is how hard it is to find qualified talent. This excuse is quickly becoming less valid considering, in the past month alone, a handful of new resources have debuted – with more on the horizon. Given the nature of the creative profession, it should come as no surprise that the industry’s Read full story › Source: The Drum...
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