By Open Mic When it comes to digital advertising, not all impressions are equal. Premium content environments are delivering more for brands, writes IAB UK’s head of research and measurement Elizabeth Lane. From an early age, we learn the value of making a good impression. In everyday life, it helps to define our choices. It’s why we overdress for job interviews, arrive early for meetings, and come bearing a bottle or bunch of flowers for dinner with friends. Even in our new world of video calls where let’s face it, it’s easy to fall into a habit of ‘top half’ dressing and screen-fatigued smiles, Read full story › Source: The Drum...
Read MoreBy Neville Doyle Thanks to the pandemic, the world of work is changing – and it looks very different depending on where you’re based. In The Drum’s new series, Today’s Office, we ask adland to share what these new normal routines look like. This week, Town Square’s Neville Doyle talks us through the silver linings of lockdown life in Australia and how his team have broken through the Groundhog Day lifestyle of working from home. At the moment, I’m in wintry Melbourne where we have the unwanted distinction of being one of the most locked-down Covid-19 hotspots in the world. And Read full story › Source: The Drum...
Read MoreBy Shawn Lim JD.com, one of China’s biggest e-commerce players, has released research on consumer purchasing habits around sex toys and related products after it noticed people’s habits changed due to Covid-19. According to JD.com, it saw dramatic changes in related search keywords when people in China went into lockdown as it drove a huge increase in demand for contraceptives and stimulated long-distance partners’ desire to make purchases for their counterparts from afar. The aircraft cup, also known as the masturbation cup (飞机杯) and vibrator (震动棒) ranked as the top men’s and women’s adult products respectively, followed by simulation dolls (仿真娃娃) and egg vibrators (跳蛋). Read full story › Source: The Drum...
Read MoreBy Imogen Watson What happens when Covid-19 shuts down your big shoot mere weeks before filming, and the job still needs to be finished? The team behind Škoda’s latest spot turned to CGI to recreate the ad they’d planned, virtually. There is a general formula when it comes to car advertising that gets people’s engines roaring. Jaw-dropping backdrop? Tick. Gleaming car effortlessly gliding along a winding road? Tick. Engine revs that murmur ‘buy me’ in car-speak? Tick. But what happens when those big production shoots are cancelled due to Covid-19? Can you survive without overhead shots of tyres carving tracks in the Read full story › Source: The Drum...
Read MoreBy Shawn Lim Facebook is under scrutiny in India from its employees over how political content is regulated in the country. The social network’s top lobbying executive in India, Ankhi Das, reportedly opposed applying the company’s hate-speech rules to a politician from India’s prime minister Narendra Modi’s party who had in posts labelled Muslims as traitors, according to The Wall Street Journal. Why is this important? Das told staff that applying hate-speech rules to politicians close to Modi’s ruling Bharatiya Janata Party (BJP) “would damage the company’s business prospects in the country.” Facebook India head Ajit Mohan defended Das and the company’s policies in Read full story › Source: The Drum...
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