By Eleanor Lim The results of The Drum Awards for PR have been announced, with inniAccounts, Mastercard, LinkedIn, SnapChat, Bacardi, Megabus, Intuit QuickBooks and the Heart of London Business Alliance among the winning advertisers of 2020. Due to the ongoing Covid-19 situation, The Drum revealed the winning advertisers in a virtual ceremony instead of the usual celebration dinner, but the news was just as exciting. Catch up below if you missed it. This year’s Grand Prix was awarded to MakeitBe, for its work for inniAccounts, while the prestigious Chair’s Award went to Ketchum for its work with Mastercard. Other winners include Tin Man in Most Read full story › Source: The Drum...
Read MoreBy Drum Network Global experience agency Isobar has published the results of an exclusive study of over 1,350 global chief marketing officers assessing the evolution of customer experience design in the age of Covid-19. It has discovered that 64% of CMOs have “completely or moderately” changed their CX strategy in response to the Covid-19 crisis, with one in five having ‘completely’ changed their approach. Among those CMOs who have changed their strategy, investment in innovative new products and services is the most popular strategy among businesses of every size and scale, adopted by 45% of all CMOs, and 49% of CMOs of larger Read full story › Source: The Drum...
Read MoreBy Jerry Daykin So, you want to make a difference to diversity and inclusion in advertising, as well as the positive representation in what we produce externally, but don’t know where to start? GSK’s Jerry Daykin, a UK Advertising Needs You and WFA Diversity Task Force board member, shares some of the steps we can all take, individually and collectively, to make our industry better. Inclusion and representation should matter to all of us, whatever industry we work in, because it’s a positive movement for equality which benefits and enriches us all. For advertisers, however, it’s even more critical because it is literally our Read full story › Source: The Drum...
Read MoreBy Kate Higgins Thanks to the pandemic, the world of work is changing – and it looks very different depending on where you’re based. In The Drum’s new series, Today’s Office, we ask individuals from adland to share what these new normal routines look like. This week Kate Higgins, chief growth officer of San Francisco-based, independent ad agency Erich & Kallman, tells how she’s staying sane by, literally, keeping moving. In February 2020 I came back to Erich & Kallman as our chief growth officer. I had all these plans for how I was going to help introduce us to new opportunities, but most Read full story › Source: The Drum...
Read MoreBy Chloe Rees The challenge of Tokyo 2021 is to deliver an authentic message across diverse cultural contexts all on a global scale and in the appropriate language, says Chloe Rees, the account director for Singapore at Flashtalking. The 2020 Tokyo Olympics were destined to be a landmark event for Asia Pacific marketers. The 2021 Tokyo Olympics are even higher stakes. The Olympics remain an unparalleled opportunity for global advertisers, providing the means to reach a diverse, engaged, and massive international audience over two straight weeks. Tokyo 2020 was shaping up to be a record year for broadcasters, too, with network sponsorships selling out Read full story › Source: The Drum...
Read More
Industry News