By TIM SMITH Chemistry’s Tim Smith is working out of Atlanta, which is re-opening slowly. He talks us through his day-to-day routine right now, which has seen him park up to work everywhere from his local park to a near-empty office. Lockdown, he says, has also given him more time to spend on his true passion: painting. I’m based in Atlanta, which is slowly re-opening with precautions. With this in mind, I am either working from our Atlanta office, my house or somewhere outside depending on the weather. Grant Park in my neighborhood is one of my favorite spots right now – the Read full story › Source: The Drum...
Read MoreBy Imogen Watson While every day feels pretty spooky right now, the official scariest day of the year has crept upon us. Although celebrations are likely to be different, The Drum looks to the brands creeping the Halloween spirit alive this year. What does Halloween look like during a global pandemic? Well, apple bobbing is definitely out of the equation, while trick-or-treating is being strongly discouraged by governments as they work to stem the spread of Covid-19. 2020 is the year we all do the monster mash from the comfort of our own homes. But what does this mean for the brands who make Read full story › Source: The Drum...
Read MoreBy Shawn Lim Singapore-based Robinsons department store, which has been around for more than 160 years, is shutting up its remaining stores in the country as it undergoes liquidation. The department store was acquired by Al Futtaim Group in 2008 and has been on a digital transformation drive. It launched its first e-commerce store in 2016. However, the Covid-19 pandemic has further exacerbated weak demand at its over 271,000 sq. ft. in retail space in two locations in Singapore, having suffered losses for at least the last six years from shrinking sales, according to The Business Times. “We regret this outcome today. Despite recent challenges in Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Yorkshire Tea’s steady road to cultivating personality through TV and social media is yielding returns with the brewer currently holding the title of Britain’s best-selling tea brand and defying a market decline. Its marketing boss and agency share its success story from regional “underdog” to national treasure and why it’s avoiding ‘maudlin’ Covid-19 advertising. If there is a single stereotype that holds true about British people, it’s that they truly do love a cuppa. According to the International Tea Committee (ITC), Brits consume 100 million cups of tea per day. That’s 36 billion a year. Since the UK was Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Connected TV (CTV) represents one of the biggest opportunities in advertising today. The appeal of CTV to advertisers is clear when one considers the fast growth of CTV audiences, the measurability of digital video, and the appeal of sight, sound, and motion on the living room’s biggest screen. However, trust is the key to unlocking this potential. As with every new or emerging channel, advertisers are excited, but also cautious. They want to know that their media investment is protected, and they want to be able to evaluate the efficacy of the channel in the same manner that they do other Read full story › Source: The Drum...
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