While every day feels pretty spooky right now, the official scariest day of the year has crept upon us. Although celebrations are likely to be different, The Drum looks to the brands creeping the Halloween spirit alive this year.
What does Halloween look like during a global pandemic? Well, apple bobbing is definitely out of the equation, while trick-or-treating is being strongly discouraged by governments as they work to stem the spread of Covid-19. 2020 is the year we all do the monster mash from the comfort of our own homes.
But what does this mean for the brands who make Read full story ›
Source: The Drum