By Simon Oliveira Deadpool star and certified ad man Ryan Reynolds last week teamed up with fellow actor Rob McElhenney to complete a shock takeover of Welsh non-league side Wrexham AFC. Simon Oliveira, managing director of KIN Partners, explores how some showbiz sparkle and a mix of marketing and media can save the club. In a year of incredible headlines, another one was added to the list when the Wrexham Supporters Trust voted overwhelmingly in favour of a takeover bid from two Hollywood stars. Speaking via Zoom to more than 2,000 voters, the actors stole the show and were hugely impressive in laying out Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Whatever happens in the next month or two, Christmas 2020 will be like no other before it. As advertisers grapple with how to stand out during the festive season, you can keep up to date with the best seasonal creative right here. It might be November but it’s already beginning to look a lot like Christmas. Mince pies have tentatively started to appear on the supermarket shelves, as of yet unlit festive lights dangle in waiting in cities across the world and brands have started airing their Christmas ads. As we creep closer to the first week of Advent, most of Read full story › Source: The Drum...
Read MoreBy Ellen Ormesher Taking on Amazon but on its own terms, Bookshop.org is on a mission to financially support local, independent bookshops while providing them with the tools they need to trade online. We catch up with Nicole Vanderbilt who has been leading its lockdown-accelerated expansion into the UK. Having only launched in the US at the start of the year, Bookshop.org is already being hailed as a revolutionary moment in the history of bookselling as it offers a viable alternative to giants like Amazon. The platform allows readers to search for and shop a vast range of books online while at the same Read full story › Source: The Drum...
Read MoreBy Danielle Gibson Welcome to Award Winning Stories, a regular video series exploring the stories behind winning work from The Drum Awards. In this instalment, we hear about the three agencies that took home Grand Prix awards at The Drum Recommends Awards 2020. Bind Media co-founder Elliot Sheen, Hallam chief exec Julio Taylor and iCrossing UK head of new business and marketing Martina Lacey discuss what it means to be a recommended agency, the value of client feedback/ratings and how to implement this into the agency business. Each year, The Drum Recommends uses ratings from its database to identify which agencies are the highest-rated by Read full story › Source: The Drum...
Read MoreBy amit bapna The Drum gets a mix of marketers and agency folks to share their perspective on the evolving paradigms of festive creativity in a challenging year, what did the marketers do differently, how well did it work and what more can be done during the festive season? Ajay Kakar, chief marketing officer, Aditya Birla Capital The super bowl is a landmark milestone in the marketing calendar of major brands, in the US. Many memorable and impactful campaigns have been scripted and aired, keeping this opportunity in mind.” In India, the festive season does see higher decibel levels among brands, because it’s a time Read full story › Source: The Drum...
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