By The Drum Reporters It’s that time again, when we look back at the agencies, the brands, the organizations, movements and trends that have shaped the past year. In 2020 – a year so many of us would like to forget – our industry of problem solvers proved time and again that they have what it takes to muck in, help out, ask questions, shape cultures and change the world. It is them that we celebrate in our New Year Honors. While much of adland is licking its wounds, Sir Martin Sorrell’s S4 Capital has seen sales, profits and headcount soar. S4, Read full story › Source: The Drum...
Read MoreBy The Drum Reporters It’s that time again, when we look back at the agencies, the brands, the organizations, movements and trends that have shaped the past year. In 2020 – a year so many of us would like to forget – our industry of problem solvers proved time and again that they have what it takes to muck in, help out, ask questions, shape cultures and change the world. It is them that we celebrate in our New Year Honors. 2020 was a big year for leading condom brand Durex as it positioned itself as an activist against a variety Read full story › Source: The Drum...
Read MoreBy jeremy hine 2020 has been an education for all of us. So as we approach the end of a year like no other, we’re asking media and marketing luminaries to share with us their biggest work lessons of the last 12 months. Here, Jeremy Hine, chief executive of MullenLowe Group UK, talks about survival, duty of care and most importantly, collaboration. 2020 has been defined by one event: the Covid-19 pandemic. Long-held preconceptions have been challenged and we have all been forced to look at our day to day lives through a new lens. The pandemic and its effects have completely changed Read full story › Source: The Drum...
Read MoreBy John McCarthy You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we’re talking about Pepsi Max’s attack on Coca-Cola’s Christmas supremacy. Just before the close of 2020, Pepsi Max bottled a mentos mint, add some extra pop to the long-lasting Cola Wars. Market leader Coca-Cola, famous for its connection with Christmas and its role shaping the legend of modern Santa Claus, found itself under attack this week in a crafty CCTV ad from Pepsi. Sneaky scenes from a petrol station Read full story › Source: The Drum...
Read MoreBy The Drum Reporters It’s that time again, when we look back at the agencies, the brands, the organizations, movements and trends that have shaped the past year. In 2020 – a year so many of us would like to forget – our industry of problem solvers proved time and again that they have what it takes to muck in, help out, ask questions, shape cultures and change the world. It is them that we celebrate in our New Year Honors. The Covid-19 pandemic has decimated the tourism industry and recovery will take time as mass international travel will not return Read full story › Source: The Drum...
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