Posts made in December, 2020

on Dec 24, 2020

By amit bapna Dole’s latest campaign deploys the imagery of the teddy bear to drive awareness around the growing hunger gap. Dole Packaged Foods, the leading global player in fresh and packaged fruits, vegetables and fruit-based products, has launched the #UnstuffedBears campaign, the latest in a string of campaigns that tie into a more purpose-driven marketing strategy. Rupen Desai, global CMO of Singapore-based Dole Packaged Foods shares with The Drum what went into making of the campaign, how it fits into the brand’s overall positioning, a look back at the year 2020 and the game plan for 2021. How has the year 2020 been for Read full story › Source: The Drum...

on Dec 23, 2020

By sunder madakshira “India’s big gift to the world was a reminder of its age-old contactless gesture – Namaste”, says Sunder Madakshira, Adobe India’s marketing head in this exclusive thought-leadership piece for The Drum. Madakshira looks back at how the year 2020 redefined the marketing rulebook and made digital the common glue that helped the C-suite act in swiftness, in unison and accelerated their journeys. He also shares some recent lessons that marketers should not miss out as they get ready for 2021. When you look back at the year 2020…many of you may wish you hadn’t. While we’ve observed some positive outcomes emerge Read full story › Source: The Drum...

on Dec 23, 2020

By Ellen Ormesher Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. It’s been one hell of a year and this Christmas is set to be even smaller than many of us could have ever anticipated. However, that hasn’t stopped some of the world’s biggest brands from pushing the boat out in an attempt to encourage some festive feelings. With ads from the likes of Tesco, Sainsbury’s and Burberry, you can scroll down to see a selection of the year’s best Christmas spots as chosen by The Drum’s very Read full story › Source: The Drum...

on Dec 22, 2020

By Jenni Baker A group of ambitious rising star marketers from the UK have joined forces with General Mills to launch a new competition that will support ethnic minority-led businesses from across the UK’s food industry to help scale their businesses, as part of the ‘Not Just’ campaign they created through The Drum and Facebook’s ‘Marketing Can Change the World‘ global initiative. With a shared ambition to bring positivity to small business owners from ethnic minority backgrounds during these uncertain times, the team is inviting small business owners to visit a new website designed and built from scratch and enter a competition Read full story › Source: The Drum...

on Dec 22, 2020

By Pete Whitmarsh ITP, Apple’s Intelligent Tracking Prevention, is a feature in Safari that prevents a website from tracking its visitors around the web. Cookies can now be deleted in as little as one day, which makes it impossible to track the user journey of someone who uses Safari as their browser. For more information on what ITP is, read this blog. What impact does this have for marketers? The main problem ITP poses for marketers is that it prevents them from effectively attributing the customer journey for Safari users. Although the Read full story › Source: The Drum...