By Imogen Watson You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we’re covering EE’s support for those learning from lockdown. Offering up support for teachers during Lockdown 3.0, EE is providing free mobile data, BT WiFi vouchers, and educational resources, as part of its ‘Lockdown Learning’ scheme, which aims to help pupils who may be struggling to access virtual classrooms. The decision follows the Ofcom estimation that around 800,000 family homes are currently without a broadband connection. To announce Read full story › Source: The Drum...
Read MoreBy Sylvia Flores Sylvia Flores has been finding it hard to keep work and life separate since they’ve both been inhabiting the same space. Or at least she was, until the MCD Partners director of production started unwinding with Super Smash Bros. I’ve been working from my dining room table for the last 10 months now. With a monitor and my laptop, I can still get the two-screen effect similar to my set-up at the office. Behind me are the bay doors, which provide great sunlight and allow me to walk into my backyard for fresh air. And in the summertime, it means I can Read full story › Source: The Drum...
Read MoreBy Stefano Hatfield Gaming could provide charities and other non-profits with a hugely engaged, sympathetic and potentially lucrative audience – if they can get past internal resistance based partly on a lack of affinity with the genre and partly on concerns about ethics and image. That’s the central message of the third and final podcast in the series “Gaming for Good” from Salesforce: “How non-profits can make the leap into gaming”. It explores the experiences of three non-profits – two new to the genre and one experienced player – examining how they made the internal case to the C-suite and why linking with gamers Read full story › Source: The Drum...
Read MoreBy Imogen Watson You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we’re looking at a UK government advert that was pulled for depicting outdated gender stereotypes. The UK government has been forced to withdraw another ‘Stay At Home‘ Covid-19 ad – the second time in less than a week – after a social media ad was criticised for featuring sexist tropes. The social media ad, which depicts women doing domestic chores, drew a lot of attention online, where it faced Read full story › Source: The Drum...
Read MoreIndy ad agency S3 Advertising has revealed its new brand identity, which includes the line ‘Where the Little Bite Big’. The Cardiff-headquartered agency coined the line and look to affirm its belief that the seemingly ‘little’ have the power to overachieve – whether that’s the ‘little’ not-quite-the-market-leader (yet) brand, the little fledgeling team member who just needs someone to believe in them, or the relatively ‘little’ independent regional ad agencies working across the advertising industry. It’s a new look, but the same ambitious spirit and down-to-earth culture for S3 as the agency looks to hold on to the best bits Read full story › Source: The Drum...
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