By James Franc TikTok is perhaps one of the most misunderstood and underestimated platforms to hold court in the current zeitgeist of social platform usage. Boasting the top spot in app downloads for 2020 and having totted up billions of downloads globally to date, it is fair to say the platform has proved itself on the world stage against the big players in the social media space. So if now is the time to start paying attention, then how do brands unlock the opportunities that TikTok can provide? In recent memory, it has been pleasantly encouraging to see the increasingly strategic stance that many Read full story › Source: The Drum...
Read MoreBy John McCarthy This is an extract from The Drum’s Future of Media briefing. You can subscribe to it here if you’d like it your inbox once a week. John McCarthy here with the second Future of Media briefing of 2021. How does it feel to be in the future? Does it feel the same? Well it isn’t, change is in the air. You may not feel the tectonic plates shift beneath your feet or, bigger yet, our planet’s endless celestial slalom, but rest assured they are happening and we are dependent on their smooth operation. And that leads me into Read full story › Source: The Drum...
Read MoreBy Imogen Watson The world cheered and sighed with relief at the end of last year, as news broke that Pfizer–BioNTech’s vaccine had passed safety and efficacy tests. But, while it was a historic win for science, the war against Covid-19 is far from over. Conspiracy theories and misinformation about the coronavirus vaccine are as transmissible as the catastrophic new variant, making it hard for scientists, pharmaceutical companies, and healthcare bodies alike to get the world vaccinated. Conscious of the hurdles it still has to overcome, Pfizer and BioNTech brought together an alliance of US associations in the hope of inspiring confidence among Read full story › Source: The Drum...
Read MoreBy Michael Feeley OK, so you’ve decided to enter one of The Drum Awards – well done, you’ve taken the first step towards rewarding your team with the attention and recognition that their brilliant work deserves. Now all you have to do is write the actual entry! Here at The Drum, we know exactly what normally happens next. You’ll make a note to start your entry whenever you get a spare minute, then leave it untouched for weeks. A few days before the entry deadline, you’ll get a reminder that it’s due and the whole thing will be thrown together in a Read full story › Source: The Drum...
Read MoreBy Michael Feeley OK, so you’ve decided to enter one of The Drum Awards – well done, you’ve taken the first step towards rewarding your team with the attention and recognition that their brilliant work deserves. Now all you have to do is write the actual entry! Here at The Drum, we know exactly what normally happens next. You’ll make a note to start your entry whenever you get a spare minute, then leave it untouched for weeks. A few days before the entry deadline, you’ll get a reminder that it’s due and the whole thing will be thrown together in a Read full story › Source: The Drum...
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