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Why Pfizer gave Mischief a shot at inspiring vaccine confidence

on Jan 14, 2021 | 0 comments

By Imogen Watson

The world cheered and sighed with relief at the end of last year, as news broke that Pfizer–BioNTech’s vaccine had passed safety and efficacy tests. But, while it was a historic win for science, the war against Covid-19 is far from over.

Conspiracy theories and misinformation about the coronavirus vaccine are as transmissible as the catastrophic new variant, making it hard for scientists, pharmaceutical companies, and healthcare bodies alike to get the world vaccinated.

Conscious of the hurdles it still has to overcome, Pfizer and BioNTech brought together an alliance of US associations in the hope of inspiring confidence among Read full story ›

Source: The Drum