By Shawn Lim Facebook has joined Google in blocking news articles from being shared on its news feed in Australia as a form of protest against the country’s proposed mandatory code of conduct for tech platforms. Alphabet-owned Google has already blocked Australian news sites from its search results for about 1% of local users, officially announcing this exercise as a test run, with the intention to provide a preview of the effect a change like this could deliver, should the code become law in its current form. Google has also threatened to remove its search engine from Australia which could see Read full story › Source: The Drum...
Read MoreBy John Glenday A clear sense of purpose is the greatest draw for footloose global marketing talent choosing which brands and companies to work for, according to research by the World Federation of Advertisers. A “strong/clear corporate purpose and mission” was the biggest draw for client-side marketers with “strong brands in the portfolio” placing second and “a solid track record of performance” being the third most important attribute. What appeals to marketing talent The findings led a worldwide survey of over 430 global marketers conducted by the World Federation of Advertisers in conjunction with 12 national advertiser associations from nations such as the US, UK Read full story › Source: The Drum...
Read MoreBy amit bapna How has the celebrity endorsement game changed in India, in the wake of the pandemic, and going forward what could it look like? The Drum speaks to Aviral Jain, managing director of global advisory firm Duff & Phelps to find more Across the globe, the celebrity endorsement industry has been one of the most fashionable, high-decibel, and lucrative categories, until it got hit by the pandemic. According to a KPMG report, “A Year Off Script,” the Indian M&E sector is expected to contract by 20% in FY21 to INR 1,402 bn, with segments like TV, print and film impacted the Read full story › Source: The Drum...
Read MoreBy Shawn Lim The Singapore government announced its Budget 2021 aimed at helping families, workers and businesses weather the Covid-19 pandemic. There was a big focus in the budget on digital transformation and upskilling workers to prepare for the shift to digital, which has been accelerated by the pandemic. “As a small, open economy, Singapore’s economic recovery is contingent on how the global situation plays out. Not everything is within our control. We need to adapt nimbly to the wide range of possible outcomes,” said Singapore’s deputy prime minister and finance minister Heng Swee Keat. “I am confident that we, as Singaporeans, can once again summon Read full story › Source: The Drum...
Read MoreBy Shawn Lim As consumers settle in to working-out at home, The Drum speaks to gym brand Fitness First on how it adapted to keep its members engaged. At the height of the Covid-19 pandemic last year, work wasn’t the only thing Singaporeans brought home with them. With gyms shut during circuit breaker measures, many began working out at home amid hybrid home office set-ups. And even though restrictions are gradually being lifted in Singapore, which has entered Phase 3 of its coronavirus response, fewer fitness enthusiasts have returned to gyms. Fitness chain Fitness First has seen a drop in check-ins to its clubs in Read full story › Source: The Drum...
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