By Staff Writer The most awarded agencies in the UK, US and APAC regions have today been revealed in the latest instalment of the World Creative Rankings. Published by The Drum, this annual study aggregates and analyzes the results of all of the advertising industry’s major international award schemes to determine which companies, clients and creatives produced the most celebrated work of the previous calendar year. We began this year’s creative countdown by revealing that Dentsu Tokyo had been crowned the most awarded agency worldwide for 2020 and Omnicom, and its network BBDO Worldwide, had been named most awarded holding company Read full story › Source: The Drum...
Read MoreBy Imogen Watson For the first time in its history, April Fools’ Day in 2020 was a sombre affair. People were most certainly not in the mood. Good news for pranksters, brands are back to have the last laugh this year, from edible slippers to hedgehog influencers, cheesy skincare to pricey bottled sea air. As people came to terms with the pandemic in 2020, April Fools’ Day couldn’t have fallen at the worst moment. Due to the gravity of the situation that was taking hold, most brands felt it would be more sensitive to skip the pranks altogether. However, although we’re still working Read full story › Source: The Drum...
Read MoreBy Sam Bradley Today, we can begin to reveal who has topped the World Creative Rankings – The Drum’s annual study of the brands, agencies and people behind the world’s very best creative work. The World Creative Rankings benchmark the campaigns, creatives and companies that were most awarded in the ad industry’s biggest global awards shows in the previous calendar year. The collective wisdom of the judging panels from all of these awards means that those recognized in the World Creative Rankings can be considered among the very best of the global advertising industry. Today, we begin releasing our findings, beginning with publication of Read full story › Source: The Drum...
Read MoreDigital experience agency Mediablaze and Gladstone, a supplier of leisure management software in the UK and Ireland, have unveiled a new digital product. Over the last 18 months, Mediablaze, as product strategy, design and engineering partner, has brought to life the creation of a new membership purchasing, booking and member profile application for Gladstone’s more than 400 leisure operator clients. “This project is an example of an enterprise-level solution. It is solving the wide, varied and complex needs of the leisure industry for operators of all shapes and sizes. It was made possible not only because of the close collaboration between Read full story › Source: The Drum...
Read MoreBy amit bapna Tata Consultancy Services (TCS), the leading global IT services, consulting and business solutions organization, which is part of the Indian conglomerate Tata Group has launched its new brand statement ‘Building on belief’. The Drum spoke to Rajashree R, chief marketing officer, TCS about the new vision. The idea behind the launch is to articulate its mission and relationship with customers as it embarks on its next decade of transformation-led growth, as per the company statement. UK based brand consultancy Brandpie has worked on the IT company’s new brand articulation. The new statement was arrived at after an extensive brand Read full story › Source: The Drum...
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