By Diane Perlman Blis, the pioneer of privacy-first location-powered advertising, today announced the launch of its new product suite, which will enable the world’s largest brands and agencies to target their customers at scale in the post-cookie world and still achieve key outcomes. Greg Isbister, Blis CEO says, “Our industry is at a major inflection point, with significant changes impacting every single part of digital advertising as we know it today.” As the industry pivots away from targeting based on IDs and personal data, brands need to find new ways to drive key business outcomes through personalised and high-performing digital advertising. Recent Blis research Read full story › Source: The Drum...
Read MoreBy Sam Bradley Each week, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. It’s no secret that for many staff, working from home during the pandemic has been pretty exhausting. And despite the views of the prime minister, who referred to work from home arrangements as “days off,“ the year has been tiring for everyone, with the usual means of recharging one’s batteries – a quick holiday away, or even just a pint at the local – off the menu. We asked marketers and agency figures from Read full story › Source: The Drum...
Read MoreBy Eleanor Lim The Drum Awards for Online Media recognise the best in journalism and online publishing. Here, this year’s chair of the judges Anna Doble, digital editor of BBC World Service English, discusses how to ensure viewrs trust journalism in 2021. Anna Doble, digital editor of the BBC World Service, is responsible for giving a digital life to anything that starts out as radio or audio. “That means making sure that world service journalism reaches people online all over the world – via social media, through our partners, through podcasts and video.“ And while every workplace has had its struggles adapting, she believes teams Read full story › Source: The Drum...
Read MoreBy amit bapna It is Holi time, that time of the year when the Indian festival of colours is celebrated every year with a burst of colours and festivity. However, this year’s festival is a sombre one, in the backdrop of the mixed impact of the pandemic in most parts of the country. On the occasion, and in keeping with every year’ tradition, the consumer behemoth Hindustan Unilever Limited (HUL) launched a heart-warming and relevant brand campaign for its flagship detergent brand Surf Excel. The film is around the premise of the brand’s positioning ‘Daag achhe hain’ or ‘Dirt is good’ which has been Read full story › Source: The Drum...
Read MoreBy Ellen Ormesher With its 48 symptoms ranging from hot flushes to headaches and memory loss to muscle pain, the menopause can last up to eight years, mostly affecting women between the ages of 45 and 55 – often when their careers are at a high. And according to research by the Chartered Institute of Personnel and Development, three-in-five of those experiencing symptoms while at work say it has a negative impact on their performance. So what can companies do to build better conversations around menopause, and how can employers ensure they are providing the right support to stave off an exodus of talent? Read full story › Source: The Drum...
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