Fast food chain Leon has appointed digital agency Tangent to deliver its digital marketing activity in line with the company’s strategic priorities for 2021. The partnership will focus on the delivery of campaign activity across digital media channels – including PPC and paid social – to support the launch of new additions to Leon’s product lines. Following an initial phase of discovery and auditing the current set-up in March 2021, the Tangent team will focus on a set of core campaigns over the course of six months. This work will bring Leon closer to achieving key objectives such as ‘must-stock’ status Read full story › Source: The Drum...
Read MoreBy Michael Nutley The type and quantity of customer data available to companies is changing, due to increased privacy concerns. We’ve already seen greater regulation of data collection and use, and sometime this year the world’s most popular browser – Chrome – will follow its rivals, Safari and Firefox, and begin blocking third-party cookies. These changes will inevitably have an impact on companies in their digital transformation journey. As part of its Digital Transformation Festival, The Drum partnered with LiveRamp to bring together a panel of experts to discuss one promising route forward: data collaboration. At the start of the discussion, Vihan Sharma, SVP, Safe Read full story › Source: The Drum...
Read MoreBy Jenni Baker For a long time, digital has been a vital element in the marketer’s toolkit. From SEO optimisation to content marketing, email, video and social media, it has long played a prominent role in marketing strategy. But given the rapid evolution of digital engagement spurred on by the pandemic, it’s no longer just a nice-to-have, an extension or add-on to a campaign, but critical in engaging prospects through what has become their primary channel. It is no surprise then, that 2020 saw marketers double down on digital channels, marking a significant change in priorities across the media mix. Despite the economic headwinds, Read full story › Source: The Drum...
Read MoreBy Gemma Butler and Gavin Gordon-Rogers Gemma Butler and Gavin Gordon-Rogers are a creative team who have worked together for 20 years, winning just about every award worth winning along the way. In the latest installment of our Today’s Office series charting the new world of work, the couple tells us how they were ahead of the curve when they traded London and long commutes for the seaside town of North Berwick. It turns out that we’d been unwittingly preparing for the Covid-19 pandemic since mid-2017. When we set up World Headquarters three-and-a-half years ago, we knew we wanted to work from home. What we Read full story › Source: The Drum...
Read MoreBy Ellen Ormesher When Covid-19 hit, no industry felt the impact more than airlines. But, never one to stay grounded for long, AirAsia took the opportunity to pivot into the technology space, launching media and tech solutions for its customers. At the Digital Transformation Festival, The Drum caught up with AirAsia’s chief growth officer, Ravi Shankar, to find out more. When the threat of Covid-19 became known, air travel was among the first businesses to suffer, as international travel ground to a halt. Many brands have continued to struggle amid the ongoing restrictions enforced by the virus, and players like Virgin Atlantic have Read full story › Source: The Drum...
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