By Jenni Baker

For a long time, digital has been a vital element in the marketer’s toolkit. From SEO optimisation to content marketing, email, video and social media, it has long played a prominent role in marketing strategy. But given the rapid evolution of digital engagement spurred on by the pandemic, it’s no longer just a nice-to-have, an extension or add-on to a campaign, but critical in engaging prospects through what has become their primary channel.

It is no surprise then, that 2020 saw marketers double down on digital channels, marking a significant change in priorities across the media mix. Despite the economic headwinds, Read full story ›

Source: The Drum