Posts made in June, 2021

on Jun 30, 2021

By Sam Quinton Campaigning mental health charity Calm has never been more necessary than during the months of lockdown in the UK. In-house designer Sam Quinton, one of this year’s Future 50, explains how the organization has adapted – and how a side hustle helped him through this strange period. Since its inception, the Campaign Against Living Miserably (Calm) has always needed to stand out and be noticed. Founded as an NHS pilot to provide a helpline specifically for men (who historically didn’t call helplines), our suicide prevention organization intentionally and organically behaves in a very different way to how you might expect. Read full story › Source: The Drum...

on Jun 30, 2021

British jewelry brand Beaverbrooks has released a new 30-second TV commercial titled ‘Weddings are Go’ to mark the fact that current Covid restrictions now mean that weddings can go ahead. The spot will air from June 25 2021 on ITV. It was created by TWBAMCR and produced by Chief, helmed by up-and-coming director Cameron Ward. While new to Chief’s roster, the director has been behind the lens of over 400 films and is known for his innovative style, creating visually stunning, sharp and emotive content. Video of Beaverbrooks | Weddings are GO! Loading… Speaking about the ad, Ward Read full story › Source: The Drum...

on Jun 30, 2021

By Ellen Ormesher An array of top creative companies across London have come together to create a film in support of Grenfell Athletic FC and the wider Grenfell community. The film promotes the release of the new Nike Grenfell team strip, which is sold through Kitlocker and champions the idea of a Grenfell shirt representing the ‘fabric of the community’. All profits from the kit go to the club, which has been a pivotal community support system in the wake of the 2017 Grenfell Tower disaster, which left 72 dead and many occupants still displaced today. The ad is a collaboration between creative agency Brothers Read full story › Source: The Drum...

on Jun 29, 2021

By Neil Tookey Neil Tookey, vice-president head of commercial trading at Essence, looks at the future of OOH through a sustainability lens. As life in the UK becomes less restricted and we’re all getting out and about more, brands are capitalizing on out-of-home (OOH) advertising – but how can we do that and deliver on sustainability goals? The latest data from JCDecaux and Clear Channel shows digital impressions are at 78% and audience reach is now higher (104%) than pre-pandemic for roadside, as people are able to enjoy going out again. By late June, it’s predicted audiences will be at 100%+, followed by Read full story › Source: The Drum...

on Jun 29, 2021

By Hannah Atherden It’s no secret that creating amazing customer experiences is a key component of all brands’ marketing strategies. If that’s not the case, then quite frankly you’re missing a trick. In 2021, where the majority of a customer’s interaction with a brand is online, customer experience (CX) becomes even more important. eMarketer’s 2021 Customer Experience report finds that 93% of US adults described themselves as very likely to make more purchases from companies across all industries that provided ‘very good’ CX. On top of this, the Global State of Customer Experience report tells us that three-quarters of Read full story › Source: The Drum...