By Ryan Webb More and more businesses are taking sustainability seriously. The Purposeful Company recently announced that 14 of the UK’s top companies have pledged to put employees, communities and broader society higher on their boardroom agenda. In the UK, on average, one company per day is gaining B Corp certified status. Even the FT has recently said that “rewards await those who put sustainability ahead of short-term gains”. There has also recently been a wave of books devoted to the concept of ‘conscious capitalism’, from John Elkington’s Green Swans to Mark Carney’s Value(s) via Bill Gates’s How to Avoid a Read full story › Source: The Drum...
Read MoreBy Ally Owen In her new column for The Drum, Ally Owen catches up with individuals from underrepresented backgrounds to understand how she can become a better ally. Larisa Wong is her first guest. Our industry is now at a point where we all agree we have a talent crisis and need to diversify our intake. It’s about future-proofing our workplaces and delivering equitable outcomes for all. But if you are from a group underserved by employers, getting in is one challenge and getting on is another. Allyship, therefore, is an important and readily available tool for all members of our industry to support Read full story › Source: The Drum...
Read MoreBy Nick Richardson Nick Richardson, founder and CEO of The Insights Family, looks at the growing muscle of a new bunch of influencers: the digital-first kids. He unravels their growing influence on purchase decisions across categories in markets like India. As influencers become the new norm of marketing, a subset of influencers – kids – is becoming even more powerful. This generation of children, who grew up in a world of unprecedented access to devices and technology, feel as comfortable existing in the virtual world as they do in the physical. Moreover, they are expecting a seamless integration between the two. And their comfort Read full story › Source: The Drum...
Read MoreBy Michael Nutley The rise of a few players to dominate the global DSP market has resulted in several advantages for marketers, including scale and standardization. But like towns where every high street has the same shops and cafés, it has left some people searching for more. Until relatively recently, if there was something distinctive about your company – business models, performance goals, proprietary data assets or supply access – and you wanted to do something truly unique in programmatic, you needed purpose-built technology to enable it. But a maturing market has made it incredibly challenging and expensive to launch a new platform into the Read full story › Source: The Drum...
Read MoreBy Ellen Ormesher The results of the Ad Association’s (AA) recent All In census reveal disparities among key groups of talent in the advertising industry, leading to the AA issuing three initial calls to action for agencies if they wish to retain diverse talent. The census surveyed more than 16,000 UK professionals into their experiences in advertising in a landmark survey by the industry’s Inclusion Working Group. Formed by the AA, IPA and ISBA, the All In census strives to create a more inclusive workplace by highlighting the inequalities within the industry. Improving the representation of Black, disabled and working-class talent are the first series of Read full story › Source: The Drum...
Read More
Industry News
