By Matthew Eastwood After postponing last year’s event due to the pandemic, Cannes is back with eight different themes exploring innovation, developments and best practice. The first of which – Creativity IS the Business Growth Engine – investigates how creative thinking is an essential driver of growth. With two Cannes Lions to their name, Jaywing’s senior creative team Matt and Dan offer their thoughts on how creativity can supercharge the growth of your brand. Creativity can be seen as a nice-to-have, a luxury that’s often first to be cut when the sales chart dips. That’s partly a result of creativity’s illogical nature – where Read full story › Source: The Drum...
Read MoreBy Jamie Maple Since the start of this year I’ve had winning trophies on my mind. I’ve been tasked with considering our work from the last few years and researching and entering as many awards as possible. I’ve also been working with the team to continue pushing to pitch and create the type of impactful, innovative and creative campaigns that will put us in the running for awards in 2022. Last week we found out that our work with the fitness and health startup Fresh Fitness Food was nominated for a Webby Award, which is a testament to the hard work that the team Read full story › Source: The Drum...
Read MoreBy Tom Crossley With a recent ad industry census showing that just 19% of the workforce identify as working class while as little as 3% of the profession is made up of Black talent, the School of Communication Arts’ chief exec Tom Crossley has penned an open letter asking that creatives do more to encourage young people from low-income and underrepresented backgrounds into the industry. It is an accepted if uncomfortable truth that the creative advertising industry has, to be frank, an awful track record with regards diversity and inclusion. This issue has once again been raised in the Advertising Association’s Read full story › Source: The Drum...
Read MoreBy Sam Bradley Filmmakers, artists and advertising creatives have long used the limitations of their chosen medium to inspire, from big-screen adventures to small-screen wonders. More and more, we’re seeing brilliant work created for the smallest screen yet – the one on your phone. As part of our deep dive into everything Mobile, we asked creatives from agencies across the planet for their favorite ads made for vertical viewing. Joakim Borgstrom, worldwide chief creative Officer, BBH Starburst’s Swirlers ‘Best enjoyed vertically’ by DDB Chicago played around with your brain and your perspective in a way that meant you couldn’t help but engage Read full story › Source: The Drum...
Read MoreBy Ellen Ormesher With dating apps more popular than ever before, many are evolving to cater to the needs of a wider and more diverse userbase. The Drum investigates how leading platforms are utilizing UX design to make online dating a better experience for everyone. The dating app space flourished throughout the pandemic, with millions of singles worldwide forced to re-imagine mingling amid lockdown restrictions and the need for social distancing. Over the last year, up to 82% of singles have turned to online dating looking for love, and engagement has remained high on the platforms despite increasing screen fatigue and the limitations Read full story › Source: The Drum...
Read More
Industry News