By Matthew Eastwood

After postponing last year’s event due to the pandemic, Cannes is back with eight different themes exploring innovation, developments and best practice. The first of which – Creativity IS the Business Growth Engine – investigates how creative thinking is an essential driver of growth. With two Cannes Lions to their name, Jaywing’s senior creative team Matt and Dan offer their thoughts on how creativity can supercharge the growth of your brand.

Creativity can be seen as a nice-to-have, a luxury that’s often first to be cut when the sales chart dips. That’s partly a result of creativity’s illogical nature – where Read full story ›

Source: The Drum